[{"_1":2,"_100":-5,"_101":-5},"loaderData",{"_3":4,"_26":27},"root",{"_5":6,"_17":10,"_18":19,"_20":21,"_22":10,"_23":-5,"_24":-5,"_25":10},"user",{"_7":8,"_9":10,"_11":10,"_12":-5,"_13":-5,"_14":15,"_16":-5},"roles",[],"isAuthenticated",false,"isPremium","planName","subscriptionStatus","featureFlags",{},"insightsBudget","isDevelopmentHost","userPreferences",{},"recaptchaSiteKey","6LcvOJcUAAAAAHsB-gPGfGktcRlKpH7OTIU_dMTD","isImpersonating","impersonation","affiliateStatus","isFreedomPortal","routes/v2/article/layout",{"_28":29,"_30":31},"notFound",true,"relatedArticles",[32,76,88],{"_33":34,"_35":36,"_37":38,"_39":40,"_41":42,"_43":44,"_45":46,"_47":48,"_49":50,"_51":52,"_53":54,"_55":56,"_57":58,"_59":60,"_61":62,"_63":64,"_65":66,"_67":68,"_69":70,"_71":72,"_73":74,"_75":74},"mediaId",6461092,"mediaKeyId","5825872-5ad995d0ff6c50c37beccbe1c8b68818","parentId",5825872,"title","Wayne-Westland presents district-wide communications plan; highlights CareerTech growth, parent advisory team and bond outreach","audioSeconds",884,"startMs",122000,"endMs",1006000,"viewUrl","/Search/View?dp=1&key=5825872-5ad995d0ff6c50c37beccbe1c8b68818&start=122&end=1006","thumbnailUrl","https://assets.pipeline.soar.com/5825872-5ad995d0ff6c50c37beccbe1c8b68818/thumbnail_122000.jpg","articleUrl","/articles/6461092/Michigan/Wayne-Westland-presents-district-wide-communications-plan-highlights-CareerTech-growth-parent-advisory-team-and-bond-outreach","mediaUrl","https://secure.pipeline.soar.com/6461092-9bccdb6f732fa8d5d0bab9c75e9ecc09/orig.mp4?Expires=1771033210&Signature=QpTD8rNnyKOnjSfi52kaWVlNcTBGzW1XG~nLrGmwP~tHI5ZJAvHg4MxlFb6qQJA6sWqpVuYQz5OO0whjG-GQvp1PDSKrUc2QblTczAX0F8kBwh87RDyS8dzFe1cHmQVUb27xfUM5DsSjChUUHWU0Dg2q65Bd14stm07yi0rkm9v9yhZ2mdwg~hdaG1~~8-FmhKJWvfe7Ej94SufKmwbEMgfkwXbFNxZPsLXmwygse6ytFLJRUickzE8ae1l7uNpg1Eo90PZCD6uAXiCoCKjNF9DQUEkudXlZMpTwZarkW4mYPXtan2clU8OVqPA1xZ-0bdYs0cMEp8JY7nkvG3zmwg__&Key-Pair-Id=KUT5TJCACFTXG","author","WayneWestland","date","2025-09-24T17:07:56.043Z","article","The Wayne-Westland Community School District on Tuesday presented a district-wide communications and marketing plan that officials said is meant to boost enrollment, strengthen community trust and support a pending bond measure.

The presentation was delivered by staff member Jessa (presenting staff), who said the district’s tagline is “Great future start right here” and described marketing as a tool to “increase awareness, boost engagement, and then drive enhancement.” Jessa said the district uses its website (wwcsd.net) as a primary information hub and relies on social media, targeted emails, digital signage and direct mail to reach families and the broader community.

Jessa highlighted programs the district is marketing to attract and retain students, including the William D. Ford Career Technical Center. She said CareerTech enrollment rose from 621 students in the 2021–22 school year to 969 students this year and noted that 384 of the students currently attending come from other districts. “We’ve been very strategic about how we are marketing that program,” Jessa said.

The presenter described a new district Parent Advisory Team formed this year: applications closed with about 70 parents interested, and the group will meet quarterly to provide input on district decisions. Jessa also said schools are creating TikTok channels and other short-form video to tell student and school stories, and that the district is expanding video storytelling in response to where families and students consume media.

On the bond campaign the district will run in November, Jessa said the district will use postcards, lawn signs and streaming audio ads; she said an iHeartMedia campaign ran near the close of the school-of-choice window featuring 30-second spots from four staff members promoting athletics, elementary programs, CareerTech, and middle-school offerings.

Board members and staff discussed parent communication preferences and recommended adding a QR code to business cards to link readers to points-of-pride on the district website. Jessa said the district is also exploring livestreaming board meetings and has shared research with administration and legal counsel.

The presentation concluded with next steps: continuing social-media and video outreach, starting a district parent advisory team in October with student advisory planning to follow, and targeted recruitment for high-demand programs such as early college and kindergarten registration.","mediaType","Video","parentTitle","Board of Education Meeting - September 22, 2025","oneSentenceSummary","District communications staff outlined a marketing strategy focused on branding, social media expansion and community engagement, citing growth at the Career Technical Center and creation of a district parent advisory team to inform outreach and programming.","taxTitle","Wayne-Westland Community School District, School Boards, Michigan","taxId",17526,"location","Michigan","headline","","shortSummary",{"_33":77,"_35":36,"_37":38,"_39":78,"_41":79,"_43":80,"_45":81,"_47":82,"_49":83,"_51":84,"_53":85,"_55":56,"_57":58,"_59":86,"_61":62,"_63":64,"_65":87,"_67":68,"_69":70,"_71":72,"_73":74,"_75":74},6461097,"Wayne-Westland board approves technology and safety purchases, hires assistant principal and adopts resolution urging state school-aid budget",313,2231000,2544000,"/Search/View?dp=1&key=5825872-5ad995d0ff6c50c37beccbe1c8b68818&start=2231&end=2544","https://assets.pipeline.soar.com/5825872-5ad995d0ff6c50c37beccbe1c8b68818/thumbnail_2231000.jpg","/articles/6461097/Michigan/Wayne-Westland-board-approves-technology-and-safety-purchases-hires-assistant-principal-and-adopts-resolution-urging-state-school-aid-budget","https://secure.pipeline.soar.com/6461097-b40a6854c14c50e7475e4d61ae23431c/orig.mp4?Expires=1771033210&Signature=LkMMRQ7mZ5kzTByvJ59k5QeH7hMr2wurtKtrJC7TDgOM8u1Od6xk3Lod4xNzafMZgb7t9aI56zXus6eyfMmYTPruuT5YaxrMIBISenyXd-BkpOHdOTFyClfbyYkGxq4dCZjLVKoZDasqig7A1qd1jYpR1NEhrqy~SuW8FEp5IhOPN951svQSODRdgUbBUL74tE-5MBNZTstYZ-1L0-dWxdAv0m6-Vg40VpzBKRmIktt9YG8aulJ2smnvJUHCMlv74hw4fbWdPj~8FLvTW38zT~PJ~A6nZMfXP2VYfSF99vamcdNRXP~KPwuJO99y9nlIYkkKxO2kKEi6F0QHVtqjzQ__&Key-Pair-Id=KUT5TJCACFTXG","The Wayne-Westland Community School District Board of Education on a unanimous vote approved multiple items including the purchase of eight MacBook Pro laptops for the district’s Career Technical Center, a not-to-exceed $85,000 purchase of solar-powered speed-display signs, the hiring of Paul Shanks as assistant principal at John Glenn High School, and a board resolution urging Michigan lawmakers to pass the state school-aid budget.

The purchases were presented as program and safety investments. Daryl Beebe, executive director of technology and innovation, recommended buying “8 MacBook Pros in the amount of $33,344 with the AppleCare included.” Beebe said the new devices are necessary for the film and media course because “These upgraded devices are essential to support the advanced software and performance needs of the film and media program.” The board approved the purchase as a sole-source transaction funded by the district’s CTE equipment grant; the motion passed 7–0.

Jule Claire (staff member), who presented the speed-sign proposal, described the signs as solar-powered units that show the posted limit and the driver’s current speed. Claire said the signs will prompt drivers to “slow down” when they exceed the limit and that the installations will be coordinated with the cities of Wayne and Westland and with permitting where required. The board approved a Sourcewell-facilitated purchase, not to exceed $85,000, to be paid from the sinking fund; the motion passed 7–0. Board members said they hoped installations would be completed before Thanksgiving.

The board also approved the hiring of Paul Shanks as an assistant principal at John Glenn High School. The superintendent’s recommendation summarized Shanks’s credentials: a bachelor’s degree and master’s degree from Eastern Michigan University, a professional administrator certificate and prior roles that include social studies teacher, restorative-practices coordinator, and district behavior system specialist. Shanks addressed the board and said he was “excited to be here” and that he had begun meeting staff and students; the motion to hire carried 7–0.

Separately, the board adopted a resolution urging state lawmakers to immediately pass a complete school-aid appropriation. The resolution cited the Michigan Constitution and Public Act 160 of 2019, which set dates for the legislature’s required appropriation process, and called for school-aid funding not to be tied to unrelated budget negotiations. Jule Claire told the board the lack of a state budget has forced contingency planning at the district level; Claire said the district is “estimating cash flow issues in October and possibly beyond” and that leaders are delaying some purchases and reexamining hiring until funding clarity arrives. The resolution passed 7–0.

Votes at a glance:
• Purchase of 8 MacBook Pros with 3-year AppleCare, $33,344, funded by CTE equipment grant (sole source). Motion carried 7–0.
• Purchase of solar-powered speed-display signs through Sourcewell, not to exceed $85,000, funded by sinking fund. Motion carried 7–0.
• Hire Paul Shanks as assistant principal, John Glenn High School. Motion carried 7–0.
• Adopted resolution urging Michigan lawmakers to pass the school-aid budget and not tie school aid to unrelated funding deals. Motion carried 7–0.
• Consent agenda approval (including an announced update). Motion carried 7–0.

Board members framed the actions as pragmatic steps to maintain instructional capacity, improve on-site safety and respond to uncertainty from the delayed state budget. Several members also thanked staff and city partners for coordination on the speed-sign project.","At a regularly scheduled meeting the Wayne-Westland Community School District Board of Education approved purchases for career-technical computers and solar speed signs, hired an assistant principal for John Glenn High School and adopted a resolution pressing state lawmakers to pass the school-aid budget; all motions passed unanimously.",{"_33":89,"_35":36,"_37":38,"_39":90,"_41":91,"_43":92,"_45":93,"_47":94,"_49":95,"_51":96,"_53":97,"_55":56,"_57":58,"_59":98,"_61":62,"_63":64,"_65":99,"_67":68,"_69":70,"_71":72,"_73":74,"_75":74},6461087,"Board establishes superintendent search timeline, opens public input window in December",222,2836000,3058000,"/Search/View?dp=1&key=5825872-5ad995d0ff6c50c37beccbe1c8b68818&start=2836&end=3058","https://assets.pipeline.soar.com/5825872-5ad995d0ff6c50c37beccbe1c8b68818/thumbnail_2836000.jpg","/articles/6461087/Michigan/Board-establishes-superintendent-search-timeline-opens-public-input-window-in-December","https://secure.pipeline.soar.com/6461087-4dd10de0e5a095403ad2db2439ef5600/orig.mp4?Expires=1771033210&Signature=Ywap3zEU1nEHZPSbTBw4S1wYB0TBEAghUpYw4A9AxeY7QXXXbX6ntdNRpOTyMCqz6ws2xykLRLtBQ6sx7vS2yRtx-ViNot5f6mqWoftidlzdqk4UYh356VXGqvCzZLzZLhny-s0wo3HhxquCcwyyM~b-5vscFtVf2uPikrOrJzil8qw8dPkRXLCoCMKQNs~XmHmiRHxTffI4gI4zKNiqSleo4-8DnlUE7X55GOHLvZc9lSHAE-I6EiNxSXETZtw0GQj-JlAj6jEYrF8ghws7nILIW9pSiO14SaxnYtByJUE6PGyJwgRVrzkOMWkJHyGmPKMB8P3tJReAv0mzmjDbPA__&Key-Pair-Id=KUT5TJCACFTXG","The Wayne-Westland Community School District Board of Education on Tuesday confirmed a public timeline for its superintendent search, including multiple community-engagement steps and public finalist events.

Board members said the district has scheduled a special board meeting on Nov. 8 to meet with the search firm and finalize search parameters. The board will collect stakeholder feedback from Dec. 1 through Dec. 15 to help develop a candidate profile and the position announcement. The superintendent position will be posted Jan. 12 and remain open through Feb. 23.

Review of applications will begin the week of Monday, March 2. First-round interviews are set for March 16–18; finalists will be selected March 19. Finalist interviews are scheduled for March 24–25, with a public district tour and community meet-and-greet on March 26. The board plans to select a new superintendent on Monday, April 6, and expects the superintendent to begin July 1.

Board members emphasized the public nature of the finalist events. The speaker noted, “the community is a part of the first round interviews as well as the second round interviews. That is all done publicly.” The board said the search timeline and participation opportunities will be published for community members to see and participate in the process.","The Wayne-Westland board set a timeline for the district superintendent search, including stakeholder feedback from Dec. 1–15, a public posting Jan.12–Feb.23, and finalist events in late March ahead of an anticipated board selection April 6.","actionData","errors"]

Article not found

Wayne-Westland presents district-wide communications plan; highlights CareerTech growth, parent advisory team and bond outreach

Wayne-Westland board approves technology and safety purchases, hires assistant principal and adopts resolution urging state school-aid budget

Board establishes superintendent search timeline, opens public input window in December