The Santa Rosa Tourism Business Integrated Area Advisory Board convened on September 25, 2025, to discuss key developments in the city's tourism funding initiatives. A significant focus of the meeting was the selection process for a panel that will allocate event support funding for the upcoming grant period from January 1 to June 30, 2026.

Meredith Knudson, the city’s Art and Culture Coordinator, reported that the application window for event funding opened on August 1 and will close on September 30. So far, 12 applications have been received, with hopes for additional submissions before the deadline. To promote the funding opportunity, the city ran targeted advertisements aimed at event managers and planners in major cities such as Los Angeles, Seattle, and San Francisco, achieving a reach of over 18,000 individuals.

The board was tasked with selecting two members to serve on the selection panel, which will review applications virtually and then meet in person in mid to late October. This meeting is crucial for finalizing recommendations on how to allocate the available funds. The discussion included considerations about whether to retain previous panel members or introduce new ones, emphasizing the importance of diverse perspectives in the selection process.

During the voting procedure, board member Anderson abstained, while members Rivera and Sweet voted in favor of the nominations. The motion passed with three affirmative votes, allowing the selected members to proceed with their responsibilities.

Additionally, the meeting highlighted the absence of formal bylaws governing the board's operations. It was noted that the creation of bylaws would provide clearer guidelines for future processes, including member appointments and voting procedures. This development is part of a broader work plan that will be presented to the city council, aiming to enhance the board's functionality and compliance with open meeting laws.

In conclusion, the meeting underscored the board's commitment to fostering tourism in Santa Rosa through structured funding opportunities and the establishment of operational guidelines. The upcoming selection panel will play a pivotal role in determining how effectively the city can support events that attract visitors and stimulate local economic growth.