[{"_1":2,"_99":-5,"_100":-5},"loaderData",{"_3":4,"_26":27},"root",{"_5":6,"_17":10,"_18":19,"_20":21,"_22":10,"_23":-5,"_24":-5,"_25":10},"user",{"_7":8,"_9":10,"_11":10,"_12":-5,"_13":-5,"_14":15,"_16":-5},"roles",[],"isAuthenticated",false,"isPremium","planName","subscriptionStatus","featureFlags",{},"insightsBudget","isDevelopmentHost","userPreferences",{},"recaptchaSiteKey","6LcvOJcUAAAAAHsB-gPGfGktcRlKpH7OTIU_dMTD","isImpersonating","impersonation","affiliateStatus","isFreedomPortal","routes/v2/article/layout",{"_28":29,"_30":31},"notFound",true,"relatedArticles",[32,75,87],{"_33":34,"_35":36,"_37":38,"_39":40,"_41":42,"_43":44,"_45":46,"_47":48,"_49":50,"_51":52,"_53":54,"_55":56,"_57":58,"_59":60,"_61":62,"_63":64,"_65":66,"_67":68,"_69":70,"_71":68,"_72":73,"_74":73},"mediaId",6455576,"mediaKeyId","5827476-d3b1fa56dffb0f9f897df0d09ab76894","parentId",5827476,"title","Santa Rosa tourism board approves 2024 annual report, forwards 2025–28 work plan to City Council","audioSeconds",379,"startMs",381000,"endMs",760000,"viewUrl","/Search/View?dp=1&key=5827476-d3b1fa56dffb0f9f897df0d09ab76894&start=381&end=760","thumbnailUrl","https://assets.pipeline.soar.com/5827476-d3b1fa56dffb0f9f897df0d09ab76894/thumbnail_381000.jpg","articleUrl","/articles/6455576/Santa-Rosa-City/Sonoma-County/California/Santa-Rosa-tourism-board-approves-2024-annual-report-forwards-202528-work-plan-to-City-Council","mediaUrl","https://secure.pipeline.soar.com/6455576-2105b949e35f338fed845a494d5af199/orig.mp4?Expires=1770584363&Signature=UNHExqJwYUIcdzKMt7AfRpcBZ2YkSftZVggTp7ZHkygX15sn9GTnb~o7LV8qTrWRWQt8hO3TA64~vWdCS8GOYW9rnUqu3FxaCGxI7tTGJznI9iiiJ~89BCAmYtnDq4c6zOmM9tYiYc0Hvt0mLR63n13uUGex~t4DudbYCGd6NAE9ULmLPEE4EPxC-mzC1S0dFg7-H9owJ4g0S5jLRBQ6KWmd-JvQ~wPf8CnQ1177MWRokq-NNuES0XsVaAbqz1n1w5DmL-dYZqX99OpPy2mp5z8~UBJw9I7tJxy~E~dLY7nfZYXwJmil56z8hijqw4jum8k~DkPnVB7ssq-64~0l2A__&Key-Pair-Id=KUT5TJCACFTXG","author","City of Santa Rosa","date","2025-09-25T20:23:36.643Z","article","The Santa Rosa Tourism Business Improvement Area Board voted unanimously to approve the 2024 annual report and the 2025–2028 work plan and recommended that the Santa Rosa City Council adopt the document.

Board Chair Rivera presided over the meeting and the board moved to forward the packet to City Council; the chair announced the report will be presented to council on Nov. 4. Staff told the board that most edits since the last review were clerical and formatting updates made in collaboration with the Santa Rosa Metro Chamber.

The report includes campaign recaps — including the “cheers to being here” campaign — and demographic reach data for advertising. Chamber representative Amanda said the report now includes pre‑COVID baseline lodging metrics by adding 2019 data so comparisons of ADR (average daily rate) and occupancy better reflect recovery. Chamber representative Janelle described the document as “a very comprehensive report with lots of data.”

Staff said the version before the board is the final draft apart from a remaining draft watermark that will be removed before it goes to council. The board’s approval unlocks staff authority to begin work on initiatives listed in the adopted work plan, including deeper collaboration with regional tourism partners and development of a tourism strategic plan.

The board approved the motion without recorded roll‑call attribution in the transcript; the meeting record states the motion passed unanimously. The board and staff thanked the chamber for extensive collaboration on the document.

The board’s action is procedural: it forwards the report with a recommendation. Final adoption and any budgetary changes will be decided by the Santa Rosa City Council when it considers the item on Nov. 4.","mediaType","Video","parentTitle","Santa Rosa Tourism Business Integrated Area Advisory Board Regular Meeting - September 25, 2025","oneSentenceSummary","The Santa Rosa Tourism Business Improvement Area board voted unanimously to approve its 2024 annual report and the 2025–2028 work plan and will present the package to Santa Rosa City Council on Nov. 4.","taxTitle","Santa Rosa City, Sonoma County, California","taxId",3913,"location","headline","","shortSummary",{"_33":76,"_35":36,"_37":38,"_39":77,"_41":78,"_43":79,"_45":80,"_47":81,"_49":82,"_51":83,"_53":84,"_55":56,"_57":58,"_59":85,"_61":62,"_63":64,"_65":86,"_67":68,"_69":70,"_71":68,"_72":73,"_74":73},6455566,"Santa Rosa staff report updates on Second Sundays, Art Walk, Foundry panels and event specialist hiring",224,1191000,1415000,"/Search/View?dp=1&key=5827476-d3b1fa56dffb0f9f897df0d09ab76894&start=1191&end=1415","https://assets.pipeline.soar.com/5827476-d3b1fa56dffb0f9f897df0d09ab76894/thumbnail_1191000.jpg","/articles/6455566/Santa-Rosa-City/Sonoma-County/California/Santa-Rosa-staff-report-updates-on-Second-Sundays-Art-Walk-Foundry-panels-and-event-specialist-hiring","https://secure.pipeline.soar.com/6455566-a381ad31cb0335286d272e0d19655a8b/orig.mp4?Expires=1770584363&Signature=VnxzJ5HVhAh-OjMtCUqShStejrrTlOQKZx74VhU4ZVOkwKWCcDzojYfT2pjPZAMbQDTMHso6ysmbGAjGxA2TqMDHmg6iw~bXVjefyyirCm3MwO7NDQ~07-nBCBm-gNE0rry-YG0eekx06OKQZGHPSXoA4Z8zMrOPj7xuEqk2d2YH6~7tdpxm5~DejVQnFfUhdx0cg9HKPAiaqv0Iw9jZ9W5eCnvyMhTes5cyYLsje2dNL1oYcGKu7JiN6ObtqHKBCcP7K6cMN5336m7BplgfLtXOw789UX2GRkspeHsthzxBHmgqdLDKcW-4ONCanCh0ixViewIMovg2hkLS5JD8sw__&Key-Pair-Id=KUT5TJCACFTXG","Staff gave several departmental updates aimed at supporting downtown activation and tourism.

Economic development staff said Second Sundays ran four times this summer (June through Sept. 14) in coordination with the Sunday farmers market and that initial feedback was positive; staff will prepare an after‑action report with attendance and partner feedback for the economic development subcommittee. Staff also reported Live at Julliard wrapped this year and that the Sculpture Walk will proceed with installations scheduled in the coming weeks.

The Art Walk initiative will install work by nine U.S.‑based artists in Railroad Square; staff said marketing funds from the public art fund will be used to boost visitor traffic and hotel stays. Staff described ongoing discussions about how to display new ASALA panels being produced at the Foundry — whether on the fountain, on a stage, or another format — and said the panels are currently being poured.

Staff also announced the city closed recruitment for a new full‑time event specialist position and received 79 applicants. The position is intended to support public and cultural events, and staff said they aim to fill it by the end of the year.

The updates were informational; no formal board action was taken on these items. Staff said more detailed reports (including a Second Sundays after‑action report and candidate next steps for the event specialist position) will be supplied to the board or relevant subcommittees.","City staff updated the Santa Rosa Tourism Business Improvement Area board on a series of tourism and cultural initiatives: a four‑event Second Sundays pilot, an Art Walk with nine U.S. artists, Foundry ASALA panels being poured, and recruitment of an event specialist with 79 applicants.",{"_33":88,"_35":36,"_37":38,"_39":89,"_41":90,"_43":91,"_45":92,"_47":93,"_49":94,"_51":95,"_53":96,"_55":56,"_57":58,"_59":97,"_61":62,"_63":64,"_65":98,"_67":68,"_69":70,"_71":68,"_72":73,"_74":73},6455571,"Santa Rosa board names panelists to review event support funding applications",114,767000,881000,"/Search/View?dp=1&key=5827476-d3b1fa56dffb0f9f897df0d09ab76894&start=767&end=881","https://assets.pipeline.soar.com/5827476-d3b1fa56dffb0f9f897df0d09ab76894/thumbnail_767000.jpg","/articles/6455571/Santa-Rosa-City/Sonoma-County/California/Santa-Rosa-board-names-panelists-to-review-event-support-funding-applications","https://secure.pipeline.soar.com/6455571-6b72d6548acfd57c840b4f7fc1062f8d/orig.mp4?Expires=1770584363&Signature=YwdS1fG-C4xmJMTnVC3vkaI6-jlI2EgILVHO4zkZSErP-eleS9bS5Z6lUOLrbiDW61gBwMJENK3QbADrAiGlh24CqwtpsG5Eb3pm~iRkeDc9dGpwcH4sVMBP0N9su9lZJwdwHADOfVDQ8KOWkI5HeB4xMxhsx0q4N69m88Kv~CvVlxosnpED8G2PloIUfljTikZuOpDYYQcT0kpG51-O1-CDwS7hzHto2j9sp78p6ND87rTnA7onfvT6qgmcyvp3gloF8tdCe5ZC4cSAnAoLxaXIe-o14pytuVf7F57bjXXaCb2tjLlZzl3H6JUL2OYE94Q-~Jcu9Dw2QL~S3Sax0g__&Key-Pair-Id=KUT5TJCACFTXG","The Santa Rosa Tourism Business Improvement Area Board voted to appoint two board members to the selection panel that will review applications for event support funding for the Jan. 1–June 30 grant period.

Art and culture coordinator Meredith Knudson told the board that applications opened Aug. 1 and close Sept. 30; as of the meeting staff had received 12 applications and planned to circulate application materials for virtual review the week after the deadline. Staff reported a digital outreach effort that reached more than 18,000 people and generated about 22,000 views, with ads targeted to event managers in Reno, Los Angeles, Seattle, Sacramento County and the Bay Area.

Knudson described the selection process: approximately 10 days of virtual scoring, followed by a one‑to‑two hour in‑person meeting in mid‑ to late‑October to finalize recommendations for allocation; a special board meeting would notify applicants of funding decisions. Knudson said she has tentatively held Oct. 15 and 16 for in‑person deliberations.

The board nominated Board member Anderson and Board member Sweet as the two selection panelists and the motion was recorded as passing. The board’s goal is to return a recommended allocation to the SRTBIA at a subsequent special meeting so staff may notify applicants for the January–June grant period.

Meredith said the outreach effort was intended to raise awareness among event planners outside the immediate area and to attract destination events. The board directed staff to proceed with the described virtual review and an in‑person selection meeting in October.","The Santa Rosa Tourism Business Improvement Area board selected two members to serve on the October selection panel for event support funding covering Jan. 1–June 30; staff reported 12 applications to date and widespread ad reach.","actionData","errors"]

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Santa Rosa tourism board approves 2024 annual report, forwards 2025–28 work plan to City Council

Santa Rosa staff report updates on Second Sundays, Art Walk, Foundry panels and event specialist hiring

Santa Rosa board names panelists to review event support funding applications