The Dalles City Council meeting on November 25, 2024, featured a special presentation by Chuck Gomez, owner of the Granada Theater, focusing on enhancing tourism in The Dalles. Gomez, who recently moved to the area, emphasized the potential for tourism to significantly boost the local economy, suggesting it could rival major companies like Google within 18 months.

During his presentation, Gomez introduced a video designed to promote The Dalles, which he noted could be adapted into 30 short television commercials. He highlighted a partnership opportunity with Portland International Airport, where a display could reach approximately 20 million visitors annually. Additionally, Gomez mentioned that promotional content related to The Dalles would be broadcast on a radio station with a reach of 750 stations nationwide, potentially engaging over a billion listeners in the next five and a half months.

Gomez's initiative aims to leverage local resources and media to attract more visitors, showcasing the community's commitment to tourism development. The presentation concluded with the screening of the promotional video, marking a significant step towards enhancing The Dalles' visibility as a tourist destination.