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Superior City Council approves Super 1 Liquor license amid heated community debate

September 26, 2025 | Superior, Douglas County, Wisconsin


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Superior City Council approves Super 1 Liquor license amid heated community debate
During the recent Common Council Meeting in Superior, Wisconsin, significant discussions centered around the application for a Class B liquor and beer license by Super 1 Liquor LLC. This application has sparked considerable debate, reflecting broader concerns about local business competition and community values.

The council began by addressing a motion to reconsider the liquor license application, which had previously been denied. Councilor Graham initiated the motion, which was seconded and subsequently passed, allowing for further discussion. Notably, Councilor Harris and another member abstained from the discussion due to potential conflicts of interest, highlighting the sensitive nature of the issue.

Super 1 Foods presented a substantial petition with over 3,100 signatures in support of their liquor license application. Attorney Markovich emphasized the need for fair treatment, arguing that Super 1 should receive the same consideration as other businesses that have been granted liquor licenses. He pointed out that the council had approved several licenses since Super 1's initial application, suggesting a need for consistency in decision-making.

Opposition to the license was voiced by local bar owners and residents, who expressed concerns about the potential negative impact on existing businesses. Attorney Ladin argued that the petition supporting Super 1 was misleading, as it did not adequately inform signers about the reasons for the initial denial. He referenced past agreements made by Super 1 regarding the establishment of a bar and liquor store, suggesting that these commitments should be honored.

Several community members echoed these sentiments, emphasizing the importance of maintaining a balanced business environment and the potential social implications of increasing liquor establishments in the area. Resident Carol Scamser articulated a desire for Superior to be recognized for its family-friendly atmosphere rather than as a city dominated by bars.

After extensive discussion, the council voted on the liquor license application, which ultimately passed with a vote of 6 to 1. This decision reflects a significant shift in the council's stance and raises questions about the future landscape of liquor licensing in Superior.

In addition to the liquor license discussions, Mayor Bruce Hagen introduced a resolution endorsing legislative efforts for the City Center District. This initiative aims to provide new tools for community development and has garnered support from various local organizations, indicating a collaborative approach to enhancing the city's economic competitiveness.

The outcomes of this meeting highlight the ongoing tension between fostering business growth and preserving community values in Superior. As the council moves forward, the implications of these decisions will likely resonate throughout the community, shaping the local business environment and social fabric for years to come.

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