[{"_1":2,"_111":-5,"_112":-5},"loaderData",{"_3":4,"_26":27},"root",{"_5":6,"_17":10,"_18":19,"_20":21,"_22":10,"_23":-5,"_24":-5,"_25":10},"user",{"_7":8,"_9":10,"_11":10,"_12":-5,"_13":-5,"_14":15,"_16":-5},"roles",[],"isAuthenticated",false,"isPremium","planName","subscriptionStatus","featureFlags",{},"insightsBudget","isDevelopmentHost","userPreferences",{},"recaptchaSiteKey","6LcvOJcUAAAAAHsB-gPGfGktcRlKpH7OTIU_dMTD","isImpersonating","impersonation","affiliateStatus","isFreedomPortal","routes/v2/article/layout",{"_28":29,"_30":31},"notFound",true,"relatedArticles",[32,75,87,99],{"_33":34,"_35":36,"_37":38,"_39":40,"_41":42,"_43":44,"_45":46,"_47":48,"_49":50,"_51":52,"_53":54,"_55":56,"_57":58,"_59":60,"_61":62,"_63":64,"_65":66,"_67":68,"_69":70,"_71":68,"_72":73,"_74":73},"mediaId",6455058,"mediaKeyId","5855981-fb0ed1cb97858f7e2429a040108c0893","parentId",5855981,"title","Downtown Indy Alliance unveils new name, cites rising downtown population and $4 billion in planned development","audioSeconds",2679,"startMs",1749000,"endMs",4428000,"viewUrl","/Search/View?dp=1&key=5855981-fb0ed1cb97858f7e2429a040108c0893&start=1749&end=4428","thumbnailUrl","https://assets.pipeline.soar.com/5855981-fb0ed1cb97858f7e2429a040108c0893/thumbnail_1749000.jpg","articleUrl","/articles/6455058/Indianapolis-City/Marion-County/Indiana/Downtown-Indy-Alliance-unveils-new-name-cites-rising-downtown-population-and-4-billion-in-planned-development","mediaUrl","https://secure.pipeline.soar.com/6455058-df90a9c24ccecc65e02bf894faae7a53/orig.mp4?Expires=1771158880&Signature=Y4Sox2xLycvUTrBz5p3D4g6JDrebHL6bmPKpyKYbaVlFwxzj3X7bqEhLvDoDAkJE1-uUdpniIhCissI8RJPUYl~KrSUn90LqEFF8lTyOwkCwCVGW2FuADtKlUKhUz~EWOky5t66QCLR6nk4ZjTxkgF66uw-RKNHtzJfkgj6KhW~1ZY7PHQhluRRoDx-BFqLBe9VU3DnmdAR6Mj5OOC-LzdlukbT-LZcxMD7g0ddAEcz-OAFvFLM2MUkTOn1~ug2HyzD4nfvuuQPeyOGfVwLTwv~y3q0RDrVtAk1v6YrBs0AriH0~hioJSNrcXTGLNhpivoPs-IbhjQJ2gRQHp4Wpkw__&Key-Pair-Id=KUT5TJCACFTXG","author","City Council of Indianapolis, IN","date","2025-09-29T00:00:00Z","article","Downtown Indy Alliance announced a formal rebrand and released new survey and Economic Enhancement District (EED) data at its State of Downtown event, officials said.

The change, organizers said, moves the organization's name from \"Downtown Indy Inc\" to \"Downtown Indy Alliance\" and emphasizes a new tagline, \"the people make the place.\" \"Our name has evolved from Downtown Indy Inc to Downtown Indy Alliance,\" said CP, Downtown Indy Alliance's director of marketing and brand strategy, during the presentation.

The announcement came with a package of metrics the organization said show continued growth and shifting public perceptions of downtown Indianapolis. Taylor Shafer, president and CEO of Downtown Indy Alliance, presented results from the perception survey and EED dashboard, saying the survey received 2,184 respondents — a 42% increase over the 2024 sample — and that the downtown population now stands at 30,446 residents.

Shafer and other speakers highlighted several indicators they said support the case for continued investment: multifamily occupancy above 90%; roughly $4,000,000,000 in planned development in the downtown core concentrated in hospitality and entertainment; and a reported increase in perceptions of safety and cleanliness among some demographics. Shafer said agreement that downtown feels safe grew “with most notable improvements among 18 to 24 year olds, residents from counties outside Central Indiana, and downtown residents.”

The EED — a nine‑member Economic Enhancement District board comprised of property owners, residents, and corporate stakeholders — has launched an EED dashboard, officials said, intended to show how property-owner investments funded through the district are being spent. Speakers said the dashboard and annual surveying are intended to increase transparency about how EED funds are used for street-level services and operations.

Speakers also noted demographic changes and events that organizers said are reshaping downtown’s reputation, including hosting major sports events and conventions. The presentation emphasized the role of branding and storytelling in attracting residents and visitors; CP described a year-long rebranding effort conducted with Pivot Brands and said the visual identity and shifting tagline are designed to reflect community partnerships and avoid confusion.

The two presenters who led the metrics portion urged continuing investments in street-level staffing, technology and targeted operations to sustain momentum and to address lingering negative perceptions among older residents. The event closed with organizers encouraging attendees to review the community report and to pick up materials highlighting the new Downtown Indy Alliance brand.","mediaType","Video","parentTitle","City Council of Indianapolis, IN - 2025 State of Downtown","oneSentenceSummary","At its State of Downtown event, Downtown Indy Alliance announced a formal rebrand, released a perception survey and highlighted economic indicators including 30,446 residents downtown and roughly $4 billion in planned projects.","taxTitle","Indianapolis City, Marion County, Indiana","taxId",3627,"location","headline","","shortSummary",{"_33":76,"_35":36,"_37":38,"_39":77,"_41":78,"_43":79,"_45":80,"_47":81,"_49":82,"_51":83,"_53":84,"_55":56,"_57":58,"_59":85,"_61":62,"_63":64,"_65":86,"_67":68,"_69":70,"_71":68,"_72":73,"_74":73},6455043,"Downtown Indy Alliance honors small-business leaders and longtime media host Chuck Lofton",1803,2051000,3854000,"/Search/View?dp=1&key=5855981-fb0ed1cb97858f7e2429a040108c0893&start=2051&end=3854","https://assets.pipeline.soar.com/5855981-fb0ed1cb97858f7e2429a040108c0893/thumbnail_2051000.jpg","/articles/6455043/Indianapolis-City/Marion-County/Indiana/Downtown-Indy-Alliance-honors-small-business-leaders-and-longtime-media-host-Chuck-Lofton","https://secure.pipeline.soar.com/6455043-617c44eb58c3ace28ffe974cda172173/orig.mp4?Expires=1771158880&Signature=hYbKY2innQvDO3dq4O~NtTdZ0b0YbFBwLCNZbOaqLrbiGSApYFsRAVSbJNKBKZ8Cu5QyU6roMw6hOfWXGLqDGHPyqKvsFu3be9~6WRYQBpSMXhFZINnOMWwY-N1Xjr4tG5f6dBXZBS4yl1uHgtZ7SAasmysTViy2MQtH1fQPbfkF-Mlh5KmBiDN-jwgQW57xjg9t1iESjZvrx285ccU4fIRA025oFEyVgjBAke3R2oRAl3wNrX~eMDxWNcEC9I7qUkkkTfv~3yldO6NQgB5Ak8N~X-59RwUZjdlevnA~Dp8G32V1nhqH9tLmt79QtBn1bAR2jwnTeF-7rEvCPDh-WQ__&Key-Pair-Id=KUT5TJCACFTXG","Downtown Indy Alliance presented a series of awards at its State of Downtown event recognizing small-business leadership, arts contributors and longtime civic volunteers.

The organization's Spirit of Downtown and champion awards highlighted small-business longevity and contributions to downtown culture. Kristen Stiles, owner of Silver in the City on Mass Ave, was recognized for 25 years in business and for leadership in neighborhood commercial revitalization. \"Kristen really jumped in to fill sort of a leadership role on the avenue,\" a presenter said when introducing the award.

The event also honored photographer Chandu (Shandu) Premgar for work capturing everyday moments in Indianapolis, including night photography and images organizers said help tell the city’s story. Several presenters praised the honoree’s ability to make the arts accessible and to encourage a community of creators.

The Lifetime Achievement Award went to longtime WTHR personality Chuck Lofton, recognized for decades of public engagement and for emceeing public events such as the Circle of Lights and the 500 Festival parade. \"How I love this city and how thankful I am to have spent my career in service to Indianapolis and Indiana,\" Lofton said in his remarks.

Organizers used the awards segment to emphasize downtown’s cultural assets alongside its economic growth, and to highlight partnerships among business, media and nonprofit sectors that they said underpin ongoing downtown investment.","At the State of Downtown event the Alliance presented awards recognizing local businesses and cultural contributors, naming Chuck Lofton the Lifetime Achievement honoree and honoring Silver in the City owner Kristen Stiles and photographer Chandu Premgar among others.",{"_33":88,"_35":36,"_37":38,"_39":89,"_41":90,"_43":91,"_45":92,"_47":93,"_49":94,"_51":95,"_53":96,"_55":56,"_57":58,"_59":97,"_61":62,"_63":64,"_65":98,"_67":68,"_69":70,"_71":68,"_72":73,"_74":73},6455048,"Speakers say Elanco will locate 225,000-square-foot headquarters in downtown’s Valley neighborhood",203,2566000,2769000,"/Search/View?dp=1&key=5855981-fb0ed1cb97858f7e2429a040108c0893&start=2566&end=2769","https://assets.pipeline.soar.com/5855981-fb0ed1cb97858f7e2429a040108c0893/thumbnail_2566000.jpg","/articles/6455048/Indianapolis-City/Marion-County/Indiana/Speakers-say-Elanco-will-locate-225000-square-foot-headquarters-in-downtowns-Valley-neighborhood","https://secure.pipeline.soar.com/6455048-5891d6a5ff337e36bfc935b464ca974c/orig.mp4?Expires=1771158880&Signature=LLAtTn4cpNXC--u9TxaAavhbKP1EHXoT5MhndtIMdA1ntur7m8HMaHGMcXqXrWYimhBUqe8OoEDIX8wTd5Q9B0KunTUZ-len9RVvb8UK1sf8ZE5R4UjA1f8XwXX4BsgUyXgJc6UlwKGJlyEt4n64-tEOYxIbWpjCKFlbznHkKBfKy4IYDFTbhMIPHp3yDkGcoCnJ0jm4mDP-emCUoX-xcw2yRjzKVc1ZDPQzHrV3l4JMpvMb1Jtcm5rAuMsJ6LYLiuAuRetrfwWkMWUgO6Kj1SCvJVGFBH-1YoWihqacmQpK301q8owrBvq23O99MzS64TSNetoG75~H7z2b2iwoQA__&Key-Pair-Id=KUT5TJCACFTXG","Speakers at the Downtown Indy Alliance event described a forthcoming Elanco headquarters in Indianapolis that organizers said will be a major downtown investment and anchor for the Valley neighborhood.

Event presenters described the planned headquarters as a roughly 225,000‑square‑foot facility expected to house more than 700 team members. They said the location and scale are intended to connect corporate employment with urban amenities and to encourage neighborhood development around the new campus.

\"For us in the Valley neighborhood, what we're most excited about is actually changing for a kind of downtown,\" a speaker said, describing the company's move as part of a broader downtown transformation. Presenters said the project will create new opportunities for living, working and spending time in the area and stressed the importance of corporate–neighborhood collaboration.

Organizers did not provide specific project timelines, detailed public incentives or permitting information at the event. Presenters described the initiative as a private investment expected to catalyze additional development in the surrounding district.","At the State of Downtown event, speakers described Elanco’s planned 225,000-square-foot headquarters in the Valley neighborhood, expected to bring more than 700 employees to downtown Indianapolis.",{"_33":100,"_35":36,"_37":38,"_39":101,"_41":102,"_43":103,"_45":104,"_47":105,"_49":106,"_51":107,"_53":108,"_55":56,"_57":58,"_59":109,"_61":62,"_63":64,"_65":110,"_67":68,"_69":70,"_71":68,"_72":73,"_74":73},6455053,"Indiana Fever to open $78 million sports performance center downtown, organizers say",67,372000,439000,"/Search/View?dp=1&key=5855981-fb0ed1cb97858f7e2429a040108c0893&start=372&end=439","https://assets.pipeline.soar.com/5855981-fb0ed1cb97858f7e2429a040108c0893/thumbnail_372000.jpg","/articles/6455053/Indianapolis-City/Marion-County/Indiana/Indiana-Fever-to-open-78-million-sports-performance-center-downtown-organizers-say","https://secure.pipeline.soar.com/6455053-6caf084f133fdb0a3aa1aa65d3b17cb3/orig.mp4?Expires=1771158880&Signature=fS61uR6iMxr45ZPu0XgvsbZAOT2hhXiLf-oYiBjVbGMBjAdAKI2wE1GdXoeBuwBDLCP1UoUSm8OkREb0djsFcxHN9f6WORZUwUDyf6epvrxvFl5zerDVsIsd-KOv5~XI9J~Ul0rBWwk~VPkl0arczTDgZbE5Rq8piRczeqIYLwuGS~eRi95pfT7H7nNKFaZJSK4C78zzO0MQd31MKsPnSqSxwSnUzh0cPPCBVy5Hw~yNsar6YmvFFnx2VPBy0yZU~cxKwvrWlwwqqwXWg4UvFNHEcRGzB8EAR~xwBthYT2oLzJ3fOBSAI9TgHuzhkRjJYyZ0bivd3dccrbqjs9TBig__&Key-Pair-Id=KUT5TJCACFTXG","Speakers at the Downtown Indy Alliance State of Downtown event said ground has been broken on a new Indiana Fever Sports Performance Center in downtown Indianapolis, a project organizers described as a $78 million investment in women's sports and downtown amenities.

\"We've broken ground this year on the $78,000,000 Indiana Fever Sports Performance Center right in the heart of downtown,\" said Lori, a board member of Downtown Indy and representative of Pacer Sports & Entertainment, during her remarks. She described the facility as \"state of the art\" and said it will provide training and recovery space for the WNBA's Indiana Fever.

Lori framed the center as part of a broader downtown strategy to strengthen sports, culture and hospitality and cited the facility as evidence of growing investment in women's sports in Indianapolis. The speaker also linked on‑court success and downtown celebrations to increased economic activity for nearby businesses and public spaces.

Organizers did not provide a public timeline for completion or public funding details during the presentation. The remarks emphasized the center's role in downtown placemaking and in reinforcing Indianapolis’s profile as a host for major sporting events and cultural gatherings.","Pacer Sports & Entertainment and Downtown Indy Alliance speakers said ground has been broken on a $78 million Indiana Fever Sports Performance Center in downtown Indianapolis.","actionData","errors"]

Article not found

Downtown Indy Alliance unveils new name, cites rising downtown population and $4 billion in planned development

Downtown Indy Alliance honors small-business leaders and longtime media host Chuck Lofton

Speakers say Elanco will locate 225,000-square-foot headquarters in downtown’s Valley neighborhood

Indiana Fever to open $78 million sports performance center downtown, organizers say