[{"_1":2,"_99":-5,"_100":-5},"loaderData",{"_3":4,"_26":27},"root",{"_5":6,"_17":10,"_18":19,"_20":21,"_22":10,"_23":-5,"_24":-5,"_25":10},"user",{"_7":8,"_9":10,"_11":10,"_12":-5,"_13":-5,"_14":15,"_16":-5},"roles",[],"isAuthenticated",false,"isPremium","planName","subscriptionStatus","featureFlags",{},"insightsBudget","isDevelopmentHost","userPreferences",{},"recaptchaSiteKey","6LcvOJcUAAAAAHsB-gPGfGktcRlKpH7OTIU_dMTD","isImpersonating","impersonation","affiliateStatus","isFreedomPortal","routes/v2/article/layout",{"_28":29,"_30":31},"notFound",true,"relatedArticles",[32,75,87],{"_33":34,"_35":36,"_37":38,"_39":40,"_41":42,"_43":44,"_45":46,"_47":48,"_49":50,"_51":52,"_53":54,"_55":56,"_57":58,"_59":60,"_61":62,"_63":64,"_65":66,"_67":68,"_69":70,"_71":68,"_72":73,"_74":73},"mediaId",6454266,"mediaKeyId","5861633-271163362e9d26af34bec5e82ac58a50","parentId",5861633,"title","Council approves ordinance 18-25 allowing second Lucky's Liquor at Lakeside Shops with conditions","audioSeconds",344,"startMs",2709000,"endMs",3053000,"viewUrl","/Search/View?dp=1&key=5861633-271163362e9d26af34bec5e82ac58a50&start=2709&end=3053","thumbnailUrl","https://assets.pipeline.soar.com/5861633-271163362e9d26af34bec5e82ac58a50/thumbnail_2709000.jpg","articleUrl","/articles/6454266/Little-Elm/Denton-County/Texas/Council-approves-ordinance-18-25-allowing-second-Luckys-Liquor-at-Lakeside-Shops-with-conditions","mediaUrl","https://secure.pipeline.soar.com/6454266-204e87df49e0bbd6f645512caee87bc5/orig.mp4?Expires=1775327139&Signature=MdR651KQs-c67V3amytcfBiRg8B8MKM3~kQeaObEWUxBijdcD4ODcogdn4seFJkX4OuVs6IDkCdtc-iCCYQYC5X-C4zhjU~kYVnB~TPjQOBUYtVrjrtrFPZnDg3RapbTQoEXXgv~dOwhI6ZCUL1KvVUddQzRJfLllVb3azzBNBXcrQbOSaiLC78MnqphWpxctKUrOXDklfBZrQuHLqGVOCILOMAna4Bcjk2srT1dFX1nqCwpk5B4CGdsLTXY66QidcGd-TjLtOsgqHghkyRg5nfXhU2bd9mlsa9y~HKELLd~4n0WoGNnixl41o-7TMEPEoQwLJoKmoK4GLvGKl3eGA__&Key-Pair-Id=KUT5TJCACFTXG","author","Little Elm","date","2025-09-30T00:00:00Z","article","Planning staff (identified in the meeting as Miss Olga) presented Ordinance 18-25 on Sept. 30, a proposed amendment to allow a second Lucky's Liquor retail location within the Lakeside Shops and Business Park on the town’s west side. The application requested a Specific Use Permit (SUP) to authorize liquor sales for a family-owned business that already operates a Little Elm location, and staff said the request is intended to serve neighborhood retail needs.

Miss Olga told council the Planning & Zoning Commission reviewed the application on Sept. 18 and recommended approval by a 4-0 vote, citing the operator’s local ownership and prior record as a “good neighbor.” Staff outlined standard conditions before issuance of a certificate of occupancy: the business must obtain proper licensing, comply with Chapter 10 (Alcoholic Beverages) of the Town Code, avoid shelving in front of storefront glazing, limit window signage to legal and operational notices, prohibit outdoor card storage, and restrict smoking associated with purchases (no smoking within 20 feet of building entrances, windows or ventilation systems).

A council member asked whether the separation requirement between liquor stores was a thousand feet; staff said the town’s spacing/separation requirement is about 1,000 feet. Planning staff also noted that a liquor-store SUP request at the ACE Shopping Center was denied in 2024 because the commission found that particular retailer did not match neighborhood-retail expectations; staff said the current operator’s local ownership and scale influenced a different outcome.

After opening and closing the public hearing with no speakers, council considered a motion to approve Ordinance 18-25 with the recommended conditions. The council approved the ordinance; the meeting record shows the motion was moved and seconded, and a roll/voice count indicated a majority approval with one member recorded as opposed. Ordinance 18-25 was approved and the chair announced the item was approved.","mediaType","Video","parentTitle","Little Elm - Town Council Special","oneSentenceSummary","The Town Council approved Ordinance 18-25, granting a specific-use permit to allow a second Lucky's Liquor retail location at Lakeside Shops and Business Park, with conditions including compliance with Chapter 10 (Alcoholic Beverages) and limits on storefront shelving and signage.","taxTitle","Little Elm, Denton County, Texas","taxId",52812,"location","headline","","shortSummary",{"_33":76,"_35":36,"_37":38,"_39":77,"_41":78,"_43":79,"_45":80,"_47":81,"_49":82,"_51":83,"_53":84,"_55":56,"_57":58,"_59":85,"_61":62,"_63":64,"_65":86,"_67":68,"_69":70,"_71":68,"_72":73,"_74":73},6454271,"Little Elm proclaims Hispanic Heritage recognition, honors LEISD Ballet Folk program; students to perform Oct. 25",311,1362000,1673000,"/Search/View?dp=1&key=5861633-271163362e9d26af34bec5e82ac58a50&start=1362&end=1673","https://assets.pipeline.soar.com/5861633-271163362e9d26af34bec5e82ac58a50/thumbnail_1362000.jpg","/articles/6454271/Little-Elm/Denton-County/Texas/Little-Elm-proclaims-Hispanic-Heritage-recognition-honors-LEISD-Ballet-Folk-program-students-to-perform-Oct-25","https://secure.pipeline.soar.com/6454271-766db5698852613c154d0e29c876959e/orig.mp4?Expires=1775327139&Signature=VGFmiM410RiT1C9SYRvaB4Y9s~XdNBL13CuaivpkPn~Pxx03Z~r5d5lnTQv4WiTAs1X6T24VzXN10wCuVhc6frbxkcROVtfWKLP5IQJ8Pgpg0b8Ni0iL-eWys9lAXe1flYGU1vRUvNGh84Eu-LQYP5MG0cImfP0F62LGjkxiBHeV6tW~e-QGWGpyx1QmBKqA2cOU~1mPNMGAi-dbg6qpHp7rBbpoQU-6xIUL1W5PdfgMsfMH9HsEF7f~vWsH6VaoR2GiuX86UC5mOQE9pMHvj3jr0d36edHASpr4i6F~04aCfsjVeszX9lgYmj7bH-IFovYAgSg1F~1QDVm9~vEgwQ__&Key-Pair-Id=KUT5TJCACFTXG","Mayor Deacon Ortiz read a proclamation on Sept. 30 recognizing Little Elm Independent School District programs that promote cultural awareness and artistic training during National Hispanic Heritage Month (Sept. 15–Oct. 15). The proclamation cited student participation at Little Elm High School, J.R. Walker Middle School and Oak Point Elementary School and praised teachers, parents and volunteers for building the program.

Coach Robertson, teachers and program leaders described the program’s rapid growth since 2022. Coach Robertson said the program began at the high school and expanded to elementary and middle schools; he said 56 students initially signed up at one point and about 36 attended regularly. He told council the middle school’s first full performance is scheduled for Oct. 25, with dresses to be available that day for the students who will perform from about 5–8 p.m.

Teacher Santa Martinez and teacher Deborah Mendez addressed the council about the program’s impact on student leadership, cultural connection and confidence. A student who spoke (read by a teacher) said the class had helped her “feel more connected to my culture and made me more proud of where I came from.” Council members and staff praised teachers, parents and older students who mentor younger participants.

No formal council action was required for the proclamation; council members presented printed proclamations to program leaders and invited the students and teachers to pose for photos.","Mayor Deacon Ortiz read a proclamation recognizing Little Elm Independent School District’s Ballet Folk program during the Sept. 30 council meeting; teachers, coaches and students described growth of the program and a performance planned Oct. 25.",{"_33":88,"_35":36,"_37":38,"_39":89,"_41":90,"_43":91,"_45":92,"_47":93,"_49":94,"_51":95,"_53":96,"_55":56,"_57":58,"_59":97,"_61":62,"_63":64,"_65":98,"_67":68,"_69":70,"_71":68,"_72":73,"_74":73},6454275,"AutumnFest draws about 25,900 attendees; Little Elm reports $144,000 in revenue and unveils new marketing team",525,192000,717000,"/Search/View?dp=1&key=5861633-271163362e9d26af34bec5e82ac58a50&start=192&end=717","https://assets.pipeline.soar.com/5861633-271163362e9d26af34bec5e82ac58a50/thumbnail_192000.jpg","/articles/6454275/Little-Elm/Denton-County/Texas/AutumnFest-draws-about-25900-attendees-Little-Elm-reports-144000-in-revenue-and-unveils-new-marketing-team","https://secure.pipeline.soar.com/6454275-7a79641ebda90a797d953a6f4539c78e/orig.mp4?Expires=1775327139&Signature=XWsk0jElH0NjB1JFFCLAhCGDPUIqgbnhMhGm3gKd2wepDbEogg6XWwO1psYYqkyDfbuapcUw9W5zYjwmex3SEeVnRWmAunNPzVsLcM~gFN~a-sVUc3IV3vfidIwBXcKPSIZrQBhvdqOg8HwnhzkL-qDUNLiphuYTnSTZpBGfuxzgmrVqvuLm7O7JOMywLoVhV2caWq6Nuvss0B5boA5sURw9Tn8RmJwwqecT22XNuVe84qeTjdhIiTb3wDg5IW2lgpaF7fQFLtKo1s0RtEI6hsLPJKVdYGdTT7zBMClVgvMoy7kjz-0r40ffhREq7IY1nZ3oZEls63HGMPgXo5bvnw__&Key-Pair-Id=KUT5TJCACFTXG","Drew Bailey, a Town staff member, told the Little Elm Town Council on Sept. 30 that AutumnFest, held earlier in September at Little Elm Park, drew about 25,900 attendees and generated roughly $144,000 in gross revenue.

Bailey said the four-day event recorded hotel occupancies of 100% on Thursday and Saturday, 97% on Friday and 54% on Sunday, and hosted 52 vendors and multiple performers. Daily attendance figures presented to council were: about 4,900 on Thursday, 3,800 on Friday, 10,400 on Saturday and 6,900 on Sunday; the combined total is “a little over 25,000” compared with about 12,000 the previous year. “We’re very excited,” Bailey said, attributing the growth to the town’s new marketing team and an expanded communications plan that emphasized social media stories and reels.

The town reported a roughly $144,000 revenue take; Bailey said expenditures were higher because of increased public-safety staffing, staff meals, fencing and security. She gave two profit figures: $76,000 excluding staff costs and $61,000 including staff costs, and said the event achieved about a 174% cost recovery. She told council the revenue will fund future community programming such as movie nights, concerts and other events.

Bailey described several program and operations choices that organizers identified as successes: an elevated social-media campaign, cross-promotion with police and fire departments, a free community day on Thursday (no admission charge, parking still paid), and coordination with youth sports so sports participants could attend after games.

She also noted areas for improvement, including a possible entertainment refresh, moving some carnival rides closer to the beach area, adding portable restrooms nearer to ride lines, and adjusting admission pricing (discussion suggested making Saturday and Friday $5 admission days rather than $10 to spread attendance).

Bailey said most attendees were from Little Elm and nearby cities including Frisco, Aubrey, Dallas, McKinney, Denton, Plano, Lewisville, Carrollton and Flower Mound; she also listed several local businesses that saw increased traffic during the festival.

Following the recap, Bailey introduced four new members of the town’s marketing and tourism team. Introductions and titles provided at the meeting were: Jenny (marketing and communications supervisor; serves as PIO 2 and is the town’s Spanish-speaking public information officer), Riley (tourism and marketing specialist, will oversee Discover Little Elm and The Cove pages), Emily Benton (marketing and business development supervisor, focused on event marketing and business outreach) and Isabella Argentine (marketing and communications specialist, overseeing parks, library, animal services, recreation and the senior center pages). Bailey said the marketing hires enabled the department’s first comprehensive event marketing campaign for AutumnFest.","At the Sept. 30 Little Elm Town Council meeting, staff summarized AutumnFest attendance and finances, credited a revamped marketing effort for attendance gains, and introduced four new marketing hires.","actionData","errors"]

Article not found

Council approves ordinance 18-25 allowing second Lucky's Liquor at Lakeside Shops with conditions

Little Elm proclaims Hispanic Heritage recognition, honors LEISD Ballet Folk program; students to perform Oct. 25

AutumnFest draws about 25,900 attendees; Little Elm reports $144,000 in revenue and unveils new marketing team