The Flagstaff Tourism Commission meeting on September 25, 2025, highlighted significant updates regarding the city's tourism website and upcoming promotional efforts. The meeting focused on the enhancements made to the Discover Flagstaff website, which is managed by a strategically chosen provider, Tempest. This provider is dedicated to optimizing the site for search engine visibility and user engagement.

During the meeting, it was noted that the website has seen improvements in its landing pages and blogs, with a specific example being a blog post about top pizza places in Flagstaff. This post was enhanced with a quote from celebrity chef Guy Fieri, resulting in a 23% increase in views year-over-year in August. Such updates are part of a broader strategy to compete effectively in the digital landscape, particularly against AI-driven content.

Looking ahead, the commission discussed several upcoming initiatives, including the conclusion of their festival sweepstakes and continued promotion of local festivals. Additional plans include more segments on Channel 3's family lifestyle program and ongoing efforts related to Route 66 events and the upcoming Winter Wonderland celebration.

The meeting underscored the importance of digital marketing and community engagement in promoting Flagstaff as a tourist destination, with the commission expressing optimism about the impact of these initiatives on local tourism.