Lake County residents are set to gain new energy options as Sonoma Clean Power prepares to expand its services in the area. During the County of Lake Board of Supervisors meeting on September 30, 2025, Erica Torgerson, Managing Director of Customer Service for Sonoma Clean Power, outlined the upcoming transition that will provide residents with more choices for their electricity supply.

Starting in May 2027, all residents and businesses in Lake County will be automatically enrolled in Sonoma Clean Power's basic service, known as Clean Start, which offers 51% renewable energy and 40% carbon-free power. Customers will have the option to remain with their current provider, PG&E, or choose to upgrade to a 100% renewable energy plan at a slightly higher cost. This initiative marks a significant shift from the previous single-provider system, giving residents the ability to select their energy source.

Torgerson emphasized the importance of community engagement, stating that outreach efforts will begin in 2026. These efforts will include attending local events and meetings to educate residents about their options and answer any questions they may have. The goal is to ensure that the community feels informed and comfortable with the upcoming changes.

One of the key benefits of switching to Sonoma Clean Power is improved customer service. Torgerson highlighted that the organization aims to answer customer calls within 45 seconds, a stark contrast to the experiences many have had with PG&E. Additionally, Sonoma Clean Power operates as a public entity, focusing on serving the community rather than generating profits for shareholders.

The meeting also addressed the continuation of existing discounts for low-income customers and those on medical baseline programs, ensuring that current benefits will remain intact during the transition. Furthermore, the organization is committed to providing tailored services that meet the specific needs of Lake County residents, rather than adopting a one-size-fits-all approach.

As Sonoma Clean Power prepares for its launch in Lake County, the community can look forward to enhanced energy choices, improved customer service, and a focus on local needs. The upcoming outreach efforts will play a crucial role in facilitating a smooth transition and ensuring that residents are well-informed about their new energy options.