The Monroe County Election Board is shifting its advertising strategy ahead of the 2026 elections, as concerns grow over the effectiveness of traditional television advertising. During a meeting on October 2, 2025, a board member highlighted that with the rise of streaming services and increased competition among internet providers, advertising on Comcast is no longer reaching voters effectively, particularly new voters.

In response, the board member proposed a motion for Clerk Brown and her election staff to explore alternative advertising avenues. The goal is to develop new materials and secure necessary contracts before early voting begins in 2026. The motion was made to bring a report back to the board at their December meeting, allowing ample time for the staff to implement changes.

The discussion emphasized the need for innovative approaches to engage voters in a rapidly changing media landscape. The board's decision to reassess its advertising strategy reflects a proactive stance in ensuring that election outreach remains relevant and effective. As the December meeting approaches, the election staff will be tasked with identifying and presenting new advertising options to the board.