The Music by Austin meeting held on October 6, 2025, focused on the allocation and marketing of the Austin Live Music Fund, which has seen a significant increase in funding this fiscal year. The meeting began with Commissioner Cardins inquiring about the financial specifics of the live music fund. Erica Shamley, the Music Entertainment Division Manager, confirmed that the total allocation for the fund is $7 million, with $600,000 earmarked for $5,000 grants and $1.6 million designated for venues.

Shamley noted that the number of awardees for the grants would depend on the applications received, but she estimated around 120 grants could be available. The discussion also highlighted the importance of a comprehensive marketing strategy to promote the fund and its opportunities to musicians and venues. Shamley outlined plans for a detailed communications plan that would utilize various platforms, including radio and social media, to reach the community effectively.

Commissioner Price raised questions regarding the increase in funding compared to previous years, clarifying that the budget for the current fiscal year was structured to maintain a flat budget over the next two years while allowing for the collection of short-term rental revenues. This approach aims to ensure stability in funding for the live music sector.

The meeting concluded with expressions of gratitude from Commissioner Casada towards the staff for their efforts in managing the fund and supporting the local music community. The next steps include sharing the communications plan in the upcoming meeting to ensure all stakeholders are informed and engaged.