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Visit Vallejo reports modest lodging gains and seeks gradual increase to BID assessment
Summary
Visit Vallejo told the Economic Development Commission it posted a small uptick in hotel occupancy and is pursuing a two-step Business Improvement District assessment increase that would raise funding for marketing and visitor services; commissioners asked about impacts on smaller hotels and translation of marketing into sustained revenue.
Visit Vallejo CEO Kirk Smith reported to the Vallejo Economic Development Commission on Sept. 10 that hotel occupancy in the city was up about 1% year over year for the second quarter and for the year-to-date period, while average daily room rate and revenue per available room were down. He said the tourism nonprofit generated just under $300,000 in assessments from the city’s Tourism Business Improvement District (BID) and is proposing a two-step BID modification to raise assessments by $0.50 per room night in January 2026 and another $0.50 in January 2027.
Smith said the BID increase — which still requires City Council action and a public hearing — would, on current occupancy, produce roughly $57,000 in incremental revenue for a half fiscal year and about $114,000 for a full year; over the two years as proposed, he estimated about $228,000 of additional revenue. The organization plans to devote the money primarily to an “always-on”…
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