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Visit Dublin says 2025 hotel performance is strong and warns cuts to marketing would hurt future bed-tax revenue
Summary
Visit Dublin told council that hotel occupancy and average daily rate are up in 2025 and that the organization’s sales and marketing work supports bed-tax revenue; presenters urged preserving Visit Dublin resources to protect momentum.
Visit Dublin representatives told Dublin City Council on Oct. 6 that 2025 has been a strong year for local hotels and that any reduction in the city’s visitor-marketing resources could slow future bed-tax growth. Rachel Stewart, an Embassy Suites manager who represents Dublin’s 18 hotels, and Scott (Visit Dublin representative) presented performance metrics and forecasts.
“2025 has been an outstanding year for the hotels,” Rachel Stewart said, reporting that Dublin’s hotel occupancy…
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