On October 1, 2025, the Alcoholic Beverages Control Commission (ABCC) held a compliance training session in Holyoke, Massachusetts, aimed at educating local package store owners and employees about the regulations surrounding alcohol delivery and sales. The meeting highlighted the importance of understanding existing laws, particularly in light of misconceptions that alcohol delivery was a new practice introduced during the pandemic.

A key point discussed was the requirement for package stores to obtain a transportation license, which costs $150 annually. This license allows stores to deliver alcohol not only within Holyoke but throughout the Commonwealth, significantly expanding their business opportunities. However, compliance with regulations is crucial. Each delivery vehicle must be licensed, and stores can also utilize third-party carriers like Uber and Instacart, provided these carriers are properly licensed and adhere to strict ID-checking protocols.

The ABCC emphasized the responsibility of both store owners and delivery drivers to verify the age of customers. Failure to check IDs can lead to serious violations, including the potential confiscation of delivered products. The meeting underscored that delivery services must charge a flat rate for their services rather than a percentage of sales, as this could imply an illegal interest in the alcohol license.

General Counsel Kyle Gill addressed common compliance violations, stressing the importance of training staff to recognize valid forms of identification. He noted that while Massachusetts law does not mandate specific training for bartenders, many local boards may have their own requirements. The session also covered the legal implications of serving alcohol to intoxicated individuals and the duty of licensees to protect patrons from foreseeable harm, particularly in light of rising concerns about drink spiking.

The training concluded with a reminder that ABCC compliance checks extend to delivery services, and licensees must remain vigilant in ensuring that their operations comply with state laws. The meeting served as a critical reminder for Holyoke's alcohol retailers to stay informed and proactive in their compliance efforts to avoid potential legal repercussions.