Long Beach City Council members expressed strong support for local businesses during their recent meeting on October 7, 2025. The council unanimously voted in favor of initiatives aimed at enhancing the dining experience along the boardwalk, which is expected to attract more visitors and boost the local economy.

Vice President Pia Morrow highlighted the importance of supporting small businesses, emphasizing that high taxes already burden local entrepreneurs. She dismissed concerns about financial implications, stating, "I don't believe in counting other people's money, especially the private sector." Morrow's remarks came in response to criticisms regarding the financial viability of the proposed initiatives.

Council President Finn echoed this sentiment, noting that successful businesses contribute to the community by generating tax revenue. He stated, "If the businesses do well, they pay more tax, and we do okay." This perspective underscores the council's commitment to fostering a thriving local economy.

The meeting also featured light-hearted exchanges among council members, reflecting a collaborative spirit as they discussed the potential benefits of outdoor dining options. The council's decisions are poised to enhance the appeal of Long Beach, benefiting both residents and visitors alike.

As the council concluded the meeting, the focus remained on the positive impact these initiatives could have on the community, with members looking forward to seeing the results of their efforts in the near future.