The San Francisco Entertainment Commission on Oct. 7 continued a decision on a limited live-performance (LLP) permit application from La Media Concha, a Salvadoran-Mexican restaurant at 4995 Mission St., and asked the applicant to return with a security plan and evidence of neighborhood outreach.

Commissioners said the continuance was needed after multiple neighbors described persistent late-night noise and safety problems they attribute to the restaurant and its patrons.

The commission’s staff reported the restaurant holds a Type 41 liquor license allowing alcohol sales from 6 a.m. to midnight and is applying for an LLP mainly to host karaoke and occasional DJs. Executive Director Maggie Weiland told commissioners that an Entertainment Commission inspector will set a sound limit in accordance with Municipal Police Code Article 29. Staff also said records show 23 311 sound complaints dating to December 2022, including one complaint on Oct. 2, 2025.

Owner Jose Bertran told the commission he and the on-site manager would control music volume, and that managers would lower levels after 9 p.m.: “If they put a karaoke, I told them just maintain after 9PM, lower the volume,” Bertran said. He also said he would provide neighbors with his phone number and that a manager would be available for real‑time response.

Neighbors told the commission the problem is ongoing. Resident Zen Li, whose bedroom wall reportedly abuts the restaurant, said loud amplified bass makes sleep impossible and that the noise has caused ear pain and sleep deprivation: “The noise travels drilling into our bedroom... we have to sleep with earplugs and headphones,” Li said. Business owner Anna Diaz said her storefront is repeatedly damaged or fouled by intoxicated patrons and urged stricter controls.

Commissioners and staff emphasized the commission’s good-neighbor expectations: permit holders must keep sidewalks clean within 100 feet of their doorway, maintain a way for neighbors to contact management in real time, and respond promptly to complaints. Staff suggested the commission could require a security plan, and Commissioner comments at the hearing called for at least one guard during amplified music and for documented neighborhood outreach before the permit is returned for decision.

The commission voted unanimously to continue the item to a future hearing pending a security plan that “clearly states that at least one door person (guard card) will be present during live or amplified performance” and a demonstrated community outreach plan. Staff will follow up with the applicant on next steps.

The continuance preserves opportunities for the applicant and neighbors to negotiate operating details and for staff to review written plans and evidence of outreach before any LLP is granted.