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Tourism commission considers elevating visa and BrandUSA concerns to city leadership

October 01, 2025 | Flagstaff City, Coconino County, Arizona


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Tourism commission considers elevating visa and BrandUSA concerns to city leadership
Commissioners at the Discover Flagstaff Tourism Commission meeting discussed whether the commission should formally request that the City of Flagstaff raise tourism‑industry concerns — such as potential visa‑fee increases and BrandUSA funding changes — with congressional and state representatives.

During the meeting, Meg Rotor summarized federal and national developments and told commissioners that a proposed visa‑fee increase had been delayed: "However, as of today, as of my morning meeting, they are delayed." She also said BrandUSA had received funding restorations for FY26 and FY27, but noted funding had been cut earlier in the process.

Commission response and suggested next steps: A commissioner suggested the tourism commission could ask the mayor and council to prioritize tourism industry advocacy. One staff member confirmed the topic "can be put for a future agenda and that would make an action item." Commissioners discussed using established channels — United States Travel Association (USTA), BrandUSA and the Arizona Office of Tourism — to raise the issue with congressional delegations. Staff clarified Discover Flagstaff is not a political arm and typically conveys concerns through partner organizations rather than sending direct advocacy letters from the organization.

Why it matters: Commissioners said visa policy and federal marketing funding directly affect international visitation, conversion rates and the local lodging economy. Several commissioners asked staff to bring a formal draft agenda item so the commission can consider whether to draft a letter to city leadership for inclusion on the council's priorities.

Ending: Staff agreed to place the topic on a future tourism commission agenda for an action item if commissioners pursue a formal request to city leadership.

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