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Discover Flagstaff credits BrandUSA, IPW and FAM tours for tangible booking leads
Summary
Staff reported international trade outreach and BrandUSA campaigns produced bookings and midyear agent booking totals; commissioners raised concerns about visa policy and international travel declines.
Meg Rotor, global sales manager for Discover Flagstaff, told the tourism commission that a sustained international outreach program—IPW appointments, BrandUSA campaigns and familiarization (FAM) tours—has generated measurable bookings and midyear leads.
"We will do a double booth…IPW is our largest travel trade show," Rotor said, describing outreach in Australia, Germany and through BrandUSA campaigns. She reported a midyear total of about 4,200 room nights from partner agents met at trade events and said certain receptive tour operator partners produced 1,628 bookings midyear.…
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