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Discover the Palm Beaches reports record hotel and convention activity; launches city-focused campaign
Summary
Discover the Palm Beaches told the commission that downtown West Palm Beach and the County reported strong hotel performance and that the tourism agency will run a city-level marketing campaign and a tourism master plan nearing adoption.
Representatives from Discover the Palm Beaches told the City Commission that hotel performance in downtown West Palm Beach and countywide convention activity were strong and that the agency is shifting toward a "destination stewardship" approach that highlights resident quality of life as well as visitor promotion.
Sergio, speaking for Discover the Palm Beaches, described the organization’s evolving focus on stewardship: "Destination stewardship is a new way of thinking things...we're focused on creating a better community," he told commissioners. The presentation said city and county data show strong recent growth in hotel demand and a record year…
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