Board staff presented proposed terminal advertising rates and a digital advertising plan, discussed a $25,000 promotional match from an outside partner, and raised concerns about unexplained declines in lease revenue that staff said may require a detailed audit.
Jessica, staff member, proposed keeping an existing terminal wall rate of $3.25 per square foot per month for a one-year commitment and recommended offering 30-second electronic ad spots on terminal TVs for $100 per month on a three-month minimum with a five-minute loop. "I think that would be a pretty good investment for them and they would be interested," Jessica said. She said replacing the TVs and basic hardware would cost roughly $1,300 per unit plus computers and peripherals if the airport chose to take ownership of displays now provided by a vendor.
Board staff also discussed a prior $25,000 payment from a partner (TravelZoo/quantara referenced in discussion) that the airport expects to match; staff said the airport needs to invoice the partner to receive the funds and should coordinate with county accounts payable to process the match.
Separately, staff detailed worrying trends in revenue reporting. Jessica and another staff member said airport lease revenue has declined in recent periods despite hangars being full, and that rental-car revenue may have been miscoded under leases. "Leases should be steady…The fact that they're dropping indicates there's something not working," a staff member said. The board requested more detailed billing data from the county and a meeting with county accounting staff to reconcile line-item charges, CPI adjustments and month-by-month receipts. Staff said they may recommend a formal forensic audit if the county accounting export cannot be made sufficiently granular.
Board members asked staff to place proposed fee schedule changes (electronic advertising) on a future agenda as an action item so the board can forward recommendations to the county commission.
No formal fee changes or contracts were voted on at the meeting; staff will prepare a packet for the board’s next meeting with fee schedule language and requested billing detail from county finance.