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Board reviews terminal advertising, $25,000 matching promotion and requests deeper lease billing audit
Summary
The board reviewed advertising fee proposals, discussed a $25,000 promotional match and asked staff to deepen accounting on lease and revenue items after unexplained declines in lease revenue; staff proposed a forensic billing review with the county.
Board staff presented proposed terminal advertising rates and a digital advertising plan, discussed a $25,000 promotional match from an outside partner, and raised concerns about unexplained declines in lease revenue that staff said may require a detailed audit.
Jessica, staff member, proposed keeping an existing terminal wall rate of $3.25 per square foot per month for a one-year commitment and recommended offering 30-second electronic ad spots on terminal TVs for $100 per month on a three-month minimum with a five-minute loop. "I think…
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