Madison, manager of Boussini's, said the downtown Holland City tasting room focuses on olive oils and balsamic vinegars and tailors samples and gifts to local tastes and visitors.
"We're an oil and vinegar tasting room, so we do sampling of different olive oils and balsamic vinegars. We also do some, like, sampling events where we cook some of our recipes," Madison said, describing how the shop works with customers to select products.
The shop offers Michigan-themed balsamics — including Traverse City cherry, West Michigan blueberry and Michigan apple — and packages called Taste of Michigan that combine those flavors. Madison said customers often buy items as gifts and that gift mixes are especially popular during the holiday season.
Madison said some products are harder for customers to find elsewhere, including truffle items, and praised the shop's location on Eighth Street. "I love being right on Eighth Street here. I think it's really fun to work downtown," Madison said, adding that this time of year is busy and attracts visitors from around the world.
Visitors from Europe, Madison said, comment that the shop's balsamics are sweeter than European varieties, and guests from Italy sometimes praise the olive oil. Madison described the oils as "really high polyphenol," and added, "so that part that's good for your heart and brain. Also, very anti inflammatory." The statement is presented as Madison's description of the product rather than an independent medical claim.
Madison also noted product uses beyond salads: a white peach balsamic that can be used in drinks and cocktails and a "caracara vanilla balsamic" that customers sometimes find unusual. The shop works with nearby businesses; Madison identified Bowerman's as a marketing partner that uses Boussini's products in drinks and helps familiarize customers with balsamic-based cocktails.
Boussini's offers restaurants on Eighth Street a discounted rate on products and provides one-on-one consultations to help customers choose oils or gift combinations. Madison said the business donates 1% of annual sales to a nonprofit partner, Community Action House.
The comments in the transcript were a description of the store's offerings, partnerships and community giving; no formal actions or policy decisions were recorded in the provided transcript.