Plan commission approves small wall and loading-zone signs for 1 Creative Packaging at 600 Rockwell Ave.
October 31, 2024 | Fort Atkinson, Jefferson County, Wisconsin
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City Engineer Sully told the commission the proposed wall signs are modest in scale relative to the building and that the applicants plan to use existing sign lighting. "These signs meet all of our existing codes," Sully said, and city staff recommended approval.
The directional signs will be located at the southeast and southwest loading-dock areas facing Rockwell Avenue, shown in the application figures. Commissioner discussion clarified the request covers only wall-mounted and loading-zone signage; no pylon or monument sign was proposed. Laurie Diminiak, a sign company representative with FASTSIGNS Waukesha, identified herself during the meeting but said she did not have details on the business's staffing because her company is providing signage only. "I know they're combining two locations at this location," Diminiak said.
City Manager Hausman and commissioners expressed support for the reuse of the space and said the signs help mark the new tenant. No public objections or code concerns were raised during the review. A motion to approve the requested wall and directional signs carried on a voice vote; the record shows ayes and no opposition, but an exact tally was not specified in the transcript.
The application was described as limited to sign installation; no development agreement or broader site changes were discussed. The commission noted that staff would answer follow-up questions if changes to the mounts, lighting, or locations were later proposed.
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