Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Prescott tourism and economic development adopt unified ‘‘Prescott Bold’’ campaign visuals
Summary
Staff presented a refreshed marketing campaign, ‘‘Prescott Bold,’’ to align tourism and economic development creative assets and stretch advertising dollars across departments; new photography and copy will be used in upcoming fall content shoots.
Prescott tourism staff presented a creative refresh titled ‘‘Prescott Bold’’ that will unify advertising for both tourism and economic development, staff said, showing draft copy and sample visuals.
‘‘Prescott isn't for the passive, it's for the restless, the bold, the ones craving something more,’’ a tourism staff member read from the campaign manifesto. The office said the visual style emphasizes mid-motion photography and…
Already have an account? Log in
Subscribe to keep reading
Unlock the rest of this article — and every article on Citizen Portal.
- Unlimited articles
- AI-powered breakdowns of topics, speakers, decisions, and budgets
- Instant alerts when your location has a new meeting
- Follow topics and more locations
- 1,000 AI Insights / month, plus AI Chat
