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Cheyenne reviews citywide communications strategy; Connect Cheyenne subscription, website refresh and staffing flagged
Summary
City staff and council members discussed the city’s communications platforms — including Connect Cheyenne, the city website, social media accounts and a pending rebrand — and raised questions about subscription costs, funding after ARPA, staffing and ways to reach older residents and fragmented media outlets.
Cheyenne city staff and council members used a work session to review the city’s communications and engagement tools, the results of recent public surveys and several planned projects, including a rebrand and a potential website refresh.
The discussion focused on the city’s citywide platforms: the municipal website (Open Cities, now owned by Granicus), a new engagement platform called Connect Cheyenne, and the city’s social media accounts and media lists. Matt Murphy, communications staff in the mayor’s office, told the council that the city had just under 200,000 active website users in the past 12 months and that Facebook and Instagram are the city’s largest social audiences.
Murphy said Connect Cheyenne, a project-hosting and engagement platform run through Public Input, is under contract through September 2027 and has been paid for with American Rescue Plan Act (ARPA) funds for the first two years. Asked about the subscription cost, Murphy said, “It’s around $20,000 a year.” He noted the city will need to identify funding for the platform after the ARPA-funded period ends.
The session covered…
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