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Prescott Office of Tourism unveils gamified ‘‘Prescott Whiskey Trail’’ digital passport
Summary
The Prescott Office of Tourism presented a free, gamified digital passport that links 21 local bars with prizes, geofencing and trivia; prizes are claimed at the Prescott Chamber of Commerce and the program will be promoted year-round.
The Prescott Office of Tourism presented a new digital attraction called the Prescott Whiskey Trail on Tuesday, introducing a free, gamified passport that lists 21 local bars and awards prizes for visiting multiple stops.
The trail is ‘‘a digital passport’’ that users can download to their phones or access via a browser and use to record visits to participating bars, an Office of Tourism staff member said. ‘‘We built a digital passport called the Prescott Whiskey Trail. It features 21 bars that serve whiskey here in Prescott,’’ the staff member said.
The passport uses geofencing and a trivia prompt…
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