Prescott Office of Tourism unveils gamified ‘‘Prescott Whiskey Trail’’ digital passport

The Prescott Office of Tourism presented a new digital attraction called the Prescott Whiskey Trail on Tuesday, introducing a free, gamified passport that lists 21 local bars and awards prizes for visiting multiple stops.

The trail is ‘‘a digital passport’’ that users can download to their phones or access via a browser and use to record visits to participating bars, an Office of Tourism staff member said. ‘‘We built a digital passport called the Prescott Whiskey Trail. It features 21 bars that serve whiskey here in Prescott,’’ the staff member said.

The passport uses geofencing and a trivia prompt to confirm visits, the staff member said, explaining a technical workaround for the compact downtown layout: ‘‘Because our bars are so close together, we had to add trivia to make this pass work.’’ The gamified format allows designated drivers or non-drinkers to participate by answering questions rather than consuming alcohol.

Participants earn small-prize tiers: a shot glass at four stops, a rocks glass at eight stops, and a flask or whiskey stones for completing all 21, the staff member said. Prize claims are routed to the Prescott Chamber of Commerce: ‘‘When people claim their prize through the app... they’ll be prompted to go to the visitor center to pick up their shot glass,’’ the staff member said.

The tourism office said it will promote the trail year-round, spotlighting one bar per month on social media and making digital marketing materials available to participating businesses. The office reported a $12,000 platform cost for the Bandwango passport used to build the trail and said the pass remains free to users. ‘‘Our vision is forever,’’ the staff member said of the campaign.

Committee members asked about eligibility and merchandising. The presenter said bars classified as bars on Google were included and that a small number of participating venues also serve food. The staff member said the passport retains progress for three months: ‘‘So it accumulate[s] for 3 months, and then they have to download and try again.’’

Committee members and staff noted partner interest in launch events; Park Plaza and other venues plan local kickoff parties, and the tourism office said Arizona Office of Tourism representatives have already expressed enthusiasm.

The tourism office said it will supply a digital media kit and physical posters for bar owners and expects a social-media launch in September.