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Branch Connections reports 3% cost recovery during closure; memberships and programs down
Summary
City staff told the Farmers Branch Senior Advisory Board that Branch Connections' first-quarter fiscal 2025 cost recovery is 3% amid a facility closure, with most revenue coming from membership renewals; program participation and membership scans declined and expenses totaled $130,540 for the quarter.
Staff member for Branch Connections told the Farmers Branch Senior Advisory Board that Branch Connections’ first-quarter fiscal 2025 cost recovery is 3% and that most revenue during the facility closure has come from membership renewals and new memberships.
The quarterly report matters because the center remains closed for renovations, and the board must rely on alternative locations and limited revenue streams while programs continue. Staff said membership scans and program counts are down, which affects the center’s ability to recover costs.
According to the report, year-to-date revenue for October through December was $4,698. Staff recorded 2,803 membership scans for the quarter, 3,208 program participants, and a total of 119 programs offered in the period. Expenses for the quarter were $130,540, which staff said covered program staffing, instructor pay, cleaning supplies, facility repairs and the Veterans Day celebration. “Membership renewals and new memberships are the only revenue being received during the facility's closure,” the staff member said. The report lists cost recovery at 3% for the fiscal year to date.
Staff also reported a Net Promoter Score (NPS) of 100 for 2024 but cautioned that the number is not a true reflection of Branch Connections members while the center is operating out of another facility. The staff member explained that surveys are currently collected at the host recreation center and are reflected in that facility’s reporting rather than being attributable to the Branch Connections membership until the center reopens.
Board members asked clarifying questions about veteran scholarship use (staff said none were recorded this quarter) and how membership scanning and survey data will be reconciled once the center returns to its own building. Staff said they will disconnect the membership scans from the host facility after reopening and will resume collecting member survey responses directly. Staff noted part-time staff took food-handler and other required trainings during the closure to continue programming.
No formal action was taken on the report during the meeting. Staff said they will continue offering customer service and programs through alternative locations and will provide follow-up information on membership and survey reconciliation when the Branch Connections reopens.
