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AISD communications team outlines rapid outreach plan if board calls bond election Aug. 9
Summary
Communications staff said a three-phase plan would begin with one-pagers and a bond book, followed by continued stakeholder engagement and a Get Out the Vote campaign; staff said it needs roughly two days after Aug. 9 to produce translated one-pagers from engineering spreadsheets.
Austin ISD communications staff briefed trustees July 28 on how the district would execute public education if the board votes to call a bond election at its Aug. 9 meeting.
Jason Sanford described a three-phase approach: Phase 1 would finalize one-pagers and collateral materials, produce a bond book and hold a press conference and media briefings immediately after the call; Phase 2 would be continued stakeholder meetings, tabling at events and ongoing media relations; Phase 3 would be a Get Out the Vote campaign timed to early voting. Sanford said the administrative team has project data loaded but that those project spreadsheets are technical; staff requested two business days after the Aug. 9 decision to translate engineer-formatted spreadsheets into clear English and Spanish one-pagers for public distribution.
Sanford said the district intends to be “strict about sticking to the facts, not advocating, just clarifying, clearing up misinformation,” and emphasized training spokespeople and prompt translation of materials to reach Spanish-language audiences. Administration said staff will provide trustees draft one-pagers for quick review within the compressed timeline.
Why it matters: trustees said clear, accessible materials are essential to public understanding — several trustees reported difficulty locating bond information on the AISD website during the meeting and directed staff to make bond materials prominent and easy to find.
Ending: communications staff said they will begin preparing templates and draft one-pagers immediately and will circulate review copies to trustees so materials can be finalized quickly if the board votes to call the election on Aug. 9.
