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Committee pushes city to promote artist directory, offer yard signs and centralize event sign-ups
Summary
Arts & Culture Committee recommended clarifying artist-directory eligibility, issuing yard signs for listed artists, offering directory-based booth fee discounts and asking staff to prepare a PR package and a single events sign-up page.
The Farmers Branch Arts & Culture Committee asked staff to clarify eligibility and improve promotion for the city’s artist directory, proposing a package of low-cost actions to increase local artist participation and resident awareness.
Committee members said the directory’s purpose — to list artists who live or work in Farmers Branch — is not clearly stated on the signup page. Members reported at least one artist submitted a listing without realizing the residency/work requirement and asked staff to add clear qualifications and a review step before listings go live.
The subcommittee recommended several implementable items: provide city-branded yard signs for artists accepted into the directory; create a centralized online page listing upcoming vendor opportunities and application links so artists can sign up for events in one place; and offer discounted or waived booth fees at city events for directory members. Staff said the city could produce a single calendar and routing links that point users to the different departmental signup pages.
Members also requested a PR package the city could take to the Chamber of Commerce and local businesses to drive customers to local artists and to encourage businesses to use the directory to source art and entertainment for private events. Staff said the historical park and community events budgets could cover small, targeted promotion and that marketing channels include city social media, in-building screens and targeted digital flyers to residents via school and district distribution lists.
Why it matters: the committee argued better promotion and clear eligibility will help Farmers Branch residents recognize local artists and keep cultural dollars in the community. Staff encouraged the committee to submit a written list of recommended deliverables so city communications could cost and schedule the work.
Ending: committee members agreed to compile a one-page action list (clarify eligibility, add review step, design yard sign, prepare PR package, create unified events signup page) and deliver it to staff before the next meeting so staff could report back on costs and timelines.
