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District hires Pierce Cote for public relations and crisis communications
Summary
Barnstable Public Schools introduced Pierce Cote (Austerville) as a new communications vendor to support media relations, crisis communications and proactive storytelling; committee members welcomed the firm and noted prior local journalism ties.
Barnstable Public Schools announced a new communications partnership with Pierce Cote, a full‑service marketing and public relations firm based on Cape Cod and serving South of Boston communities.
Superintendent Sarah introduced the firm and said Pierce Cote began a contract with the district on July 1 to assist with media relations and crisis communications. Representatives Brad Schiff, Jeff Spillane and Mike DeFina (Pierce Cote) attended the meeting to introduce the firm’s work and plans.
Jeff Spillane, a former Cape Cod Times reporter who will work with the district, said the firm plans to tell positive district stories and prepare proactive communications and crisis messaging. “Consistency of messaging is so very important,” he said.
Committee members welcomed the firm’s involvement and praised Spillane’s local reporting experience. The committee flagged crisis communications training and proactive outreach on programs and school choice as priorities. Pierce Cote plans meetings with department heads and district leaders to develop messaging and a communications calendar.
