The Clawson Downtown Development Authority on June 18 reported it has recreated the DDA's Facebook and Instagram pages, updated branding and reserved a TikTok handle, and tasked its promotions and marketing committee with developing a short-term advertising budget and posting plan.

“After an extended wait for a resolution with our old accounts, we've officially launched new social media pages for the DDA,” Brandon Birch, the city's communications and marketing staff member, told the board.

Board members discussed who should have posting rights. Brandon said administration would be kept largely in-house and would be subject to approval by the DDA director or an assigned staff member. A board member asked if multiple admins would be allowed so local business owners could contribute; staff said they would explore contributor access rather than full administrative credentials.

The board agreed the promotions and marketing committee will meet before the next DDA meeting to propose a budget and posting strategy. One board member noted a small, initial testing budget — for example a $40 boosted-post allocation over four weeks — could provide early data on reach and engagement. No formal board motion to appropriate funds was taken at the meeting; members instead asked the committee to return with a proposed cap and a plan for measuring return on investment.

Board members and staff also discussed simple coordination tools such as a shared drive or content calendar, the possibility of modest paid boosts (“$20 to $50 a month” was mentioned), and tracking metrics for follow-up reporting. Staff said it would work with Brandon to set access levels and return with a budget recommendation for board approval.