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Recreation report: revenues down 8% for quarter but aquatic programs, events and customer ratings strong
Summary
City staff reported second-quarter recreation revenues of $730,274 (an 8% decline from the same quarter), stronger event and miscellaneous revenue, increased swim lesson participation, and local planning for multiple 2025 events including Gateway to the Globe; staff warned a planned pool repair will exceed administrative thresholds and go to city
City recreation staff told the Farmers Branch Parks and Recreation Board that second-quarter revenue totaled $730,274, down 8% from the same quarter last year, but that event and miscellaneous revenue rose roughly 30%.
The board heard performance details across the department: summer program enrollment and orientation were underway, and staff said 202 children signed up for upcoming summer programming. The recreation center’s Google rating was highlighted at 4.7 — above neighboring cities’ averages — and staff credited customer-service training and facility condition for improved reviews.
The aquatic center reported 12,800 members and guests in the first half of the fiscal year, a 2% increase in membership sales, 24% year-over-year revenue growth for the facility and a 23% increase in swim-lesson enrollment. Staff said pool upgrades and compliance covers were recently installed to improve water flow and safety; the aquatic program’s cost-recovery stood at 25% and the facility reported a net promoter score of 93%.
Staff noted upcoming changes and programs: a babysitter training course planned in the fall (staff said the curriculum will use American Red Cross material), and reminder that the pool will be closed for renovation in September for work that exceeds the city manager’s procurement threshold and will therefore be taken to the City Council. Staff said the pool project has been budgeted and the council will see the item ahead of work starting.
Events staff briefed the board on 2025 programming and logistics. Gateway to the Globe drew more than 4,000 attendees, the event budget remained on track and the team is securing vendors and entertainers for Independence Day (July 3) and other seasonal events. Events staff also formed a standing events calendar and new subcommittees to coordinate programming and avoid conflicts.
Board members praised staff for program delivery and noted upcoming volunteer opportunities for Independence Day and other events. No formal board action was taken; items were informational and will be discussed further as needed.
