The commission approved a one‑year renewal amendment to the city’s Placer AI subscription and authorized payment of the annual licensing fee of $17,850 through the economic‑development portion of the 1¢ sales tax.

City staff described Placer AI as a location analytics tool that uses aggregated cell‑phone data to produce anonymized reports on visitation, consumer behavior and event performance. Staff said the tool has been used by the city and the Seward County Development Corporation for economic‑development work, public‑event analysis and grant support.

Staff noted the original 24‑month agreement was signed previously at a similar price point; the proposed amendment extends the service for one year at a slightly higher fee. A commissioner asked whether the service could track attendance at festivals; staff confirmed it can identify visit durations, peak times and likely origins of visitors, though demographic inferences are “not an exact science.”

Commissioner Vasquez moved to approve the Placer AI amendment executed through the Seward County Development Corporation with the city paying $17,850 from the 1¢ sales tax economic‑development fund; Vice Mayor Landry seconded. The commission voted 5-0 to approve the renewal.