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Site Plan Review Committee approves third wall sign for Mr. Carwash at 2314 S. Oneida

5927365 · October 8, 2025
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Summary

The Village of Ashwaubenon Site Plan Review Committee unanimously approved a request for a third wall sign for Mr. Carwash at 2314 South Oneida Street; committee discussed screening and a change to how applicant packets are displayed online after a fraud attempt.

The Village of Ashwaubenon Site Plan Review Committee on Oct. 7 unanimously approved a request for a third wall sign for Mr. Carwash at 2314 South Oneida Street.

The sign request, presented by a village staff member identified only as Aaron, would add signage on the building’s east (Oneida Street), north and south elevations and no signage on the west elevation. Aaron told the committee the proposed additional wall sign falls within the village code’s limit of 20 percent of allowable wall-sign area and that surrounding properties are zoned B3 Community Business, making the request consistent with nearby uses.

Committee members raised only minor questions before the vote. One member asked whether exterior lighting for the signage would spill onto neighboring properties; Aaron said it would not. Another member asked whether the rear of the property had screening such as arborvitae; Aaron said he would review the prior approval details and “get back to you on that.”

During the discussion the committee also addressed a change in how application packets are displayed online. A committee member identified as Rick asked about a packet marked “confidential.” Aaron explained the village still treats the file as a public record under open-records law but places contact information and applicant details in a confidential section of the electronic packet to prevent scammers from copying addresses and phone numbers. Aaron said fraudsters had sent applicants fraudulent invoices claiming to be from the village and demanding a $5,000 payment via a link to a bogus website; the confidential marking is intended to limit scraping of applicant contact data.

Gary Paul moved to approve the third wall sign; the motion received a second and passed by voice vote with all members saying “aye.”