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Lapeer DDA pilots ‘Downtown Dollars’ gift program with 22 participating businesses
Summary
The Lapeer City Downtown Development Authority discussed a pilot gift-certificate program called Downtown Dollars, which will be tested at an upcoming conference and reimbursed to merchants by the DDA; board members said 22 businesses have signed on.
Lapeer City Downtown Development Authority board members discussed and endorsed a pilot of a local gift-certificate program called Downtown Dollars, which the DDA will reimburse to participating merchants and test this weekend at the CEC conference.
Board members said the program — modeled on older “chamber bucks” programs — already has 22 participating downtown businesses and will be run like cash: merchants collect certificates, submit…
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