Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Grand County Tourism Board proposes smaller 2026 budget, plans to draw reserves for marketing and off‑season outreach
Summary
The Grand County Tourism Board told commissioners it expects a roughly 3% drop in revenues for 2026 and plans to draw on reserves to fund marketing, an AI itinerary feature and off‑season promotion; commissioners discussed how lodging-tax revenue and a new community priorities fund will interact with tourism grants.
The Grand County Tourism Board on Monday outlined a proposed 2026 budget that uses reserves to fill a roughly 3% revenue decline and shifts more spending toward off‑season marketing and outreach.
The board’s presenters said they want to keep a one‑year reserve ‘just for emergencies’ while drawing on funds in the coming five years to pay for an expanded marketing push, new website features and international outreach. Gaylene Orr, Cheryl Espizio, Jennifer Brown and Rebecca Pierson represented the board in the presentation.
“We are continuing to use our reserves,” a tourism board presenter said, adding the board hopes a new AI‑powered itinerary builder on its rebuilt website will help…
Already have an account? Log in
Subscribe to keep reading
Unlock the rest of this article — and every article on Citizen Portal.
- Unlimited articles
- AI-powered breakdowns of topics, speakers, decisions, and budgets
- Instant alerts when your location has a new meeting
- Follow topics and more locations
- 1,000 AI Insights / month, plus AI Chat
