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Councilors press staff on how to measure downtown foot traffic; Placer.ai and hardware counters discussed
Summary
Councilors asked staff how the city measures downtown pedestrian traffic and whether hardware counters or services such as Placer.ai or MySidewalk should be used; staff outlined existing cell‑phone‑based data and options for field counters, cameras and trail counters.
A councilor asked during the Oct. 7 work session how the city tracks downtown foot traffic and whether the council should consider purchasing hardware to measure pedestrian counts on Main Street and other park streets.
A city staffer said the city currently uses Placer.ai, a cell‑phone‑data service, for broad historical and regional origin data and that the Placer.ai dataset covers…
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