The Moab Office of Tourism updated the board on its global markets work, describing a calendar of sales missions, fam trips and co-ordinated marketing campaigns in partnership with the Utah Office of Tourism.

Staff member Ally (surname not specified) outlined upcoming sales missions to the U.K., France and China and reverse missions to bring buyers from India and Germany to Moab. A reverse mission from India is scheduled for Oct. 9; staff said visiting buyers will arrive for a short in-market look and then participate in one-on-one meetings with local sellers. The office can invite up to six local partners to participate in the Indian buyer meetings, which are structured as 10-minute appointment slots.

The office reported 7 fam-trip events already posted for 31 travel industry professionals from 11 countries, with five additional trips pending for 32 professionals. Staff said the office organizes a mix of paid campaigns via the Utah Office of Tourism and separate international buys managed with Madden Media. Staff estimated the independent international marketing program will include roughly 50 campaigns across markets such as Canada, Australia/New Zealand, France, Benelux, India, China, Germany, the U.K. and Ireland; Ally said the combined cost for those co-funded campaigns is on the order of $150,000.

Why it matters: coordinated trade outreach and fam trips are designed to create tour-operator relationships and bookable itineraries that send more international visitors to Moab. Staff noted IPW and other travel shows are an important channel for lead generation, and that detailed itineraries and supplier contact lists will be prepared for market outreach.

Next steps: staff will circulate supplier lists and partner opportunities for those interested in participating in fam trips and trade sessions, and will provide a follow-up schedule for UOT-driven campaigns.