JR, a small business owner who operates JR's Barbecue More, described the business's menu, history and community involvement during a meeting, saying the trailer-based restaurant now operates at Keller Town Center off Rufus Snow Drive.
The business began as a food trailer at the Keller Farmers Market in 2017, JR said, and serves a blend of breakfast and barbecue fare. "The breakfast tacos are always a hit. You can never go wrong with 1 of my breakfast tacos," JR said, adding that the menu mixes Mexican and barbecue traditions.
JR said the operation aims to provide a welcoming environment and that community ties matter to the business. "We're members of the Chamber," JR said, and described regular involvement with schools and city events. JR also credited a partner named Vanessa for helping create a welcoming atmosphere.
JR characterized customers as family and invited people to visit: "Because you're not just a customer, you're actually family. Follow your nose, come through the door, and you're gonna be at home," JR said.
No formal actions, motions or votes related to the business were recorded in the transcript provided.