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CRA outlines FY26 economic-development ad buy; board debates $60,000 cinema funding and asks for metrics
Summary
The CRA communications team presented a $288,630 FY26 media plan focused on retail recruitment, the beach and downtown. The presentation included digital, broadcast and outdoor buys plus a data-driven geofencing and Placer.ai component. Board members argued over a $60,000 line item supporting Cinema Paradiso; a motion to reallocate that amount to
Joanne Hussey, the city’s director of communications, marketing and economic development, and her team presented the Community Redevelopment Agency’s fiscal year 2026 economic-development media advertising plan at the Oct. 9 CRA meeting.
Hussey said the proposed CRA ad buy totals roughly $288,630 with approximately $75,000 held for contingency and “flex” during the year. The buy focuses on retail recruitment and promotion of the beach and downtown as economic drivers. Digital placements include Meta (Facebook/Instagram) video, LinkedIn for business outreach, geofencing and Placer.ai location analytics to track foot traffic and origin markets; broadcast placements include WSFL/ Scripps email and TV-targeted deliveries and iHeartRadio streaming audio and podcast placements. Outdoor panels and targeted local…
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