Visit Littleton outlines marketing gains, grant wins and staffing limits in presentation to Arts & Culture Board

Jessica Bixman, the City of Littleton’s director of communications, and Alexandra Vintful, the city’s senior events and marketing manager, presented an update on Visit Littleton—Littleton’s municipal destination marketing organization—on Oct. 9, reporting increased web and social reach, use of a state marketing grant and continuing capacity limits that shape the department’s priorities.

The presentation outlined why the municipal DMO exists, the mix of tactics used this year (organic social posts, targeted paid reels, search-engine-paid keywords and partnerships), and the limits imposed by a small team responsible for both city and Visit Littleton work.

Bixman and Vintful told the board Visit Littleton’s accounts grew from roughly 239 followers in August 2024 to more than 3,200 followers by the time of the presentation, driven largely by organic reels and coordinated weekly content planning with local event partners. The presenters said targeted digital work, paid search and a Colorado Office of Tourism matching grant helped amplify visibility: staff reported the state campaign delivered hundreds of thousands of engagements and above-benchmark click-through rates, and Visit Littleton purchased a 30‑second state field-guide video placement…