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District details levy communication plan, outlines potential $5.2M cuts if referendum fails
Summary
District communications staff presented a multi-channel campaign to inform voters about two levy questions on Nov. 4 and described previous and potential budget cuts tied to a failed referendum.
District communications staff presented an update Oct. 13 on the Moorhead Area Public Schools 2025 levy referendum communications and engagement campaign, including analytics, community feedback, and a financial framework the district would use if the referendum fails.
The district is asking voters two questions this fall — one operating and one capital — that staff say together would provide $5,870,000 annually if approved. Communications staff said the campaign emphasizes transparency, accuracy, consistency, timeliness and accessibility across website content, videos, presentations and social media. The district launched a levy website (vote152.org) in…
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