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Discover Peoria reports 2024 digital reach, promotional campaigns and convening-driven visitor activity
Summary
A Discover Peoria presenter summarized 2024 metrics for county tourism promotion including website views, Google impressions and social-media activity, and highlighted partnerships to promote the civic center and sports complex.
A Discover Peoria representative briefed the Peoria County Board on 2024 marketing and promotional metrics, telling the board the tourism organization's digital and media work generated substantial impressions and that partnerships with local venues and the Illinois Office of Tourism help attract visitors.
The presenter, identified in the meeting as Jody Van Dam, said Discover Peoria recorded 675 Peoria business listings, roughly 67,000 views on discoverpeoria.com and about 3.3 million Google impressions for calendar year 2024. He also cited social-media reach: roughly 27,000 followers and about 2.3 million social impressions in 2024.
Van Dam emphasized partnerships with local municipalities and attractions, including the Civic Center and the Google Slider Sports Complex (a multi-facility complex referenced in the presentation). He said the county's promotional work aims to drive hotel stays and convention business; the presenter cited a reported 681,000 visits to the Civic Center in calendar year 2024.
The presentation included video and social content examples and noted that Discover Peoria works with the Illinois Office of Tourism on statewide promotion. The presenter offered to share the full slide deck and video assets with the board.
The item was informational; the board did not take action on funding or contracts during the presentation.
