Carson City staff presented preliminary visitor metrics derived from the DataFi platform and separate managed‑panel research, reporting a year‑over‑year increase in trips but stressing the limitations of mobile‑device and credit‑card data.

Staff member told the board DataFi reported approximately 1,400,000 trips to Carson City — a figure described in the presentation as a 7.9% increase over the prior year — and an estimated 4,000,000 visitor days with an average length of stay of 2.9 days. The presenter noted that DataFi counts mobile devices rather than people and that most tracked visits were day trips: "Most visits...are on the day trip level at 70%." The presentation also said out‑of‑state visitors accounted for about 91% of visitor days and that 61% of visitors were repeat visitors.

Staff cautioned the board about how DataFi constructs spending figures. The presenter said the credit‑card derived spend per trip and transaction metrics reflect only captured point‑of‑sale card transactions and do not include cash, prepaid reservations made before arrival, or non‑captured transactions. "This is not a people counter per se, right? This is mobile devices," staff said, urging the board to view the numbers as directional. The board discussed an apparent mismatch between the DataFi spend estimate and the city’s average daily rate (ADR) figures; staff reiterated that DataFi’s credit‑card transactions are one of several metrics and that a managed visitor‑profile study with TravelNevada will provide a more complete spending picture.

Key figures presented (staff described these as preliminary and subject to refinement):
- Trips reported by DataFi: ~1,400,000 (7.9% increase year‑over‑year)
- Estimated visitor days: ~4,000,000
- Average length of stay: 2.9 days (down ~0.3 days)
- Day trips as share of visits: ~70%
- Out‑of‑state share of visitor days: ~91%
- Repeat visitors: ~61%
- Peak month: July (just under 600,000 visitor days, per presentation)

Staff told the board they will continue to compare DataFi’s mobile‑device metrics with the managed‑panel domestic visitor profile (OmniTrak/TravelNevada) that surveys visitors about lodging and total spend; that profile is expected to produce more detailed lodging and per‑person spending data and will be reported to the board next month.