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Carson City DataFi report shows year‑over‑year trip growth; staff cautions on data limits
Summary
CTA staff presented mobile‑device and credit‑card transaction summaries showing a 7.9% increase in trips year‑over‑year and detailed caveats about the DataFi methodology and limitations of credit‑card spending metrics.
Carson City staff presented preliminary visitor metrics derived from the DataFi platform and separate managed‑panel research, reporting a year‑over‑year increase in trips but stressing the limitations of mobile‑device and credit‑card data.
Staff member told the board DataFi reported approximately 1,400,000 trips to Carson City — a figure described in the presentation as a 7.9% increase over the prior year — and an estimated 4,000,000 visitor days with an average length of stay of 2.9 days. The presenter noted that DataFi counts mobile devices rather than people and that…
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