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Estacada staff presents preliminary wayfinding signage plan to Parks & Recreation Commission
Summary
City Manager Melanie Wagner presented a phased wayfinding signage plan that would add branded signs, QR codes and pedestrian/bicycle-oriented markers across town; commissioners gave design and siting feedback and staff will refine locations and materials.
Estacada City Manager Melanie Wagner presented a preliminary wayfinding signage plan to the Estacada Parks and Recreation Commission on April 23, outlining proposed locations, sign styles and a phased rollout.
Wagner said the project, which originated more than a year earlier as a concept from local volunteers and commissioners, aims to create a coherent system of branded signs to guide visitors to downtown businesses, parks and city facilities. She said consultant John Legarza of Healthy Sustainable Communities is leading the design work and staff plan to phase installation based on cost and priority.
The commission discussed three broad sign formats shown in the packet: full-height, branded gateway signs intended for downtown and high-foot-traffic locations; smaller pole-mounted wayfinders for trails and bike routes; and slim post signs for mid-block directional cues. Wagner said the designs in the packet include QR codes that could link to city information.
Commissioners and Wagner debated siting and materials. Commissioners favored placing larger signs in downtown and smaller signs along trails and parks such as Wade Creek Park, Campanella Park and Gardiner (Gardiner/Gardiner Park was referenced) while neighborhood pocket parks might not need signage. On materials, commissioners suggested a wood or faux-wood base rather than stainless steel to better represent Estacada’s river-and-forest identity and to look more “natural.” Wagner noted manufacturers make faux-wood materials that better withstand weather.
Wagner said the city has checked with the Downtown Estacada Commission and the Economic Development Commission and that the parks commission’s input would be compiled and returned to Legarza for the next design iteration. She also said the school district had expressed interest in an element that would acknowledge state championships; staff has contacted the district but had not yet received a response.
No cost estimate was presented at the meeting; Wagner said the project will likely be completed in phases depending on budget. Staff asked commissioners for siting and content preferences and said they would incorporate the commission’s feedback into the next packet.
Wagner: “We’re trying to look at this as an overall system type of a project.”
Next steps: staff will collect commissioner feedback, coordinate additional review with the Downtown Estacada and Economic Development commissions and return refined designs and proposed phases to the commission. Cost and firm installation schedule were not specified.
