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Economic development manager says strategic plan and new CRM will boost outreach and business retention
Summary
Economic Development Manager John Mason told council the department has implemented Salesforce, loaded roughly 850 local businesses and is using data tools to target retention and attraction efforts; staff proposed expanding a small revolving loan fund and leveraging state listing services to promote available properties.
John Mason, Greenbelt’s Economic Development Manager, told council the department is implementing a strategic plan and new customer-relationship management (CRM) tools intended to increase business outreach, retention and investment.
Mason said staff have put about 850 local businesses into Salesforce and are using the platform to track meetings, sector data and follow-up. He described…
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