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Committee approves "SDK to Drive Safe" neighborhood sign campaign, ties to education and preparedness
Summary
The committee approved a city-funded neighborhood sign campaign, adopting a campaign title and asking staff to budget and plan rollout; members discussed multiple slogan options and targeting Campanella as an initial pilot.
Estacada—The Traffic & Public Safety Committee voted to pursue a neighborhood traffic-safety sign campaign, adopting the campaign name "SDK to Drive Safe" and directing staff to pursue budgeting and procurement.
Committee members discussed multiple slogan ideas aimed at changing driver behavior, from "Drive like your kids live here" to more playful, attention-getting text. Chief Mendoza framed the initiative as the education strand of traffic safety'1 enforcement, education and engineering. Members agreed the campaign could include several different sign messages under a single campaign brand to test what resonates with drivers.
The committee discussed budget considerations, possible sign quantities, and an initial pilot in the Campanella neighborhood. Melanie (city manager) said funding could come from the committee budget or the city general fund and advised members to bring specific budget requests to council if the committee wanted signs paid at the city level.
Motion and outcome: A motion to approve the neighborhood sign campaign as "SDK to Drive Safe" was made and seconded; committee members voted in favor and the motion passed.
Why it matters: Committee members said small, visible signs can alter driving norms and accompany increased enforcement. Members tied the sign campaign to broader outreach, emergency-preparedness messaging and National Night Out activities.
Next steps: Staff was asked to draft a budget estimate, produce sample sign mock-ups, and return with procurement options and recommended pilot locations.
