Visit Littleton staff report big digital gains, cite capacity limits and ask arts board for partnerships

Jessica Bixman, Littleton City director of communications, and Alexandra Venthal, the city's senior events and marketing manager who runs Visit Littleton, told the Littleton City Arts and Culture Board on Oct. 9 that a mix of targeted digital marketing, partnerships and a state grant produced a sharp rise in visibility for Visit Littleton but left the program short-handed.

The presentation centered on metrics, recent partnerships and next-year priorities. Bixman and Venthal said Visit Littleton's Instagram account grew from a few hundred followers to roughly 3,200 after a sustained program of organic reels, paid boosts and coordinated weekly planning with local event managers. Venthal said the campaign produced an above-benchmark click-through rate of 1.02 and more than 442,000 engagements across grant-funded tactics; she described one organic reel that reached about 2,700 views and attracted mostly nonfollowers.

Why it matters: Visit Littleton uses lodge-related (lodgers) tax funds and a municipal structure to promote local events, restaurants and hotels. Board members and staff said increased visibility can translate into more hotel stays and local spending, which in…