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Whitestown Connector: survey response low but third-quarter ridership rebounds; Plainfield Lyft pilot draws interest
Summary
Whitestown EID staff reported weak response to a rider survey but steady third-quarter ridership and expanded outreach. Board members discussed Plainfield’s Lyft pilot, marketing mailers, employer outreach and vendor performance.
Amanda, an outreach staff member who identified herself as working with Serta, told the Whitestown Economic Improvement District board on Oct. 14 that a ridership survey drew only a handful of responses and that staff are using targeted outreach to learn more about who uses the Whitestown Connector.
The limited survey returns showed five respondents who provided ZIP-code-level home locations (46203, 46204, 46218 and 46224), and two agreed to follow-up interviews, Amanda said. “It is like pulling teeth right now to get anybody to complete surveys,” she told the board, noting outreach included flyers on buses, newsletters, social posts and an incentive drawing for a $50 gift.
Why it matters: The Connector is positioned as a workforce route linking jobseekers to higher-paying employers in Whitestown and nearby Plainfield and Hendricks County. Understanding when and where…
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